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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

The Rise of Challenger Brands as Beacons of Exclusivity

“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

The Rise of Challenger Brands as Beacons of Exclusivity

“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


BoF Professional Masterclass | Face to Face With Luxury Clients

Join us for our next BoF Professional Masterclass on Tuesday, July 21, at 15:00 BST / 10:00 EDT as BoF’s founder and chief executive Imran Amed and McKinsey & Company's senior partner Gemma D’Auria unpack insights on what luxury customers want today from our latest State of Fashion report.

BoF Professional Masterclass | Face to Face With Luxury Clients

Join us for our next BoF Professional Masterclass on Tuesday, July 21, at 15:00 BST / 10:00 EDT as BoF’s founder and chief executive Imran Amed and McKinsey & Company's senior partner Gemma D’Auria unpack insights on what luxury customers want today from our latest State of Fashion report.


Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


Jewelmaxxing at Couture Week

Soaring appetite for high-end jewellery was on display during Paris’ Haute Couture Week with top names including Chanel, Van Cleef & Arpels and Hermès showcasing some of their biggest and boldest collections yet.

Jewelmaxxing at Couture Week

Soaring appetite for high-end jewellery was on display during Paris’ Haute Couture Week with top names including Chanel, Van Cleef & Arpels and Hermès showcasing some of their biggest and boldest collections yet.


Richemont Opens Luxury’s Next Big Results Season

The Swiss group on Wednesday will set the tone for upcoming financial reports on the first half of the year, showing how strong its lead on the sector is holding up and offering clues about the state of the market before rivals release their numbers later this month.

Richemont Opens Luxury’s Next Big Results Season

The Swiss group on Wednesday will set the tone for upcoming financial reports on the first half of the year, showing how strong its lead on the sector is holding up and offering clues about the state of the market before rivals release their numbers later this month.


The BoF Podcast | Decoding Paris Haute Couture: Wonder, Restraint and the Call of the Void

Amidst a record-breaking heatwave, top brands and independent designers soldiered on, showcasing the creative obsessions and aesthetic shifts that defined the haute couture Autumn/Winter 2026 season. Imran Amed and Tim Blanks break it all down.

The BoF Podcast | Decoding Paris Haute Couture: Wonder, Restraint and the Call of the Void

Amidst a record-breaking heatwave, top brands and independent designers soldiered on, showcasing the creative obsessions and aesthetic shifts that defined the haute couture Autumn/Winter 2026 season. Imran Amed and Tim Blanks break it all down.


Secondhand Chic: Resale’s Appeal to Wealthy Clients

Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.

Secondhand Chic: Resale’s Appeal to Wealthy Clients

Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.


Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.


Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.


The Quiet Rise of Ponte

Loewe alum and LVMH Prize finalist Harry Pontefract is exhibiting pieces from his startup label Ponte at Dover Street Market Paris this week.

The Quiet Rise of Ponte

Loewe alum and LVMH Prize finalist Harry Pontefract is exhibiting pieces from his startup label Ponte at Dover Street Market Paris this week.


Opinion: LVMH Needs to Beware China’s Luxury Minefield

The French conglomerate must be more strategic in picking its battles to avoid creating reputational problems in markets that drive future growth, writes Bloomberg’s Juliana Liu.

Opinion: LVMH Needs to Beware China’s Luxury Minefield

The French conglomerate must be more strategic in picking its battles to avoid creating reputational problems in markets that drive future growth, writes Bloomberg’s Juliana Liu.


Opinion: How Not to Manage Succession at LVMH

The drama over the estate of the late Italian eyewear billionaire Leonardo Del Vecchio is a real-time reminder of what could go wrong at the world’s largest luxury group, argues Bloomberg’s Andrea Felsted.

Opinion: How Not to Manage Succession at LVMH

The drama over the estate of the late Italian eyewear billionaire Leonardo Del Vecchio is a real-time reminder of what could go wrong at the world’s largest luxury group, argues Bloomberg’s Andrea Felsted.