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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

The Future of Jewellery: Demand for Sustainably Made Jewellery Will See Explosive Growth

Leaders in the slow-to-act fine jewellery industry must look beyond sustainability as risk mitigation and embrace the branding opportunity it presents.


BoF Live: The State of Fashion — Watches & Jewellery

The authors of BoF and McKinsey & Company’s new Watches and Jewellery special edition of The State of Fashion unpack the key market insights, industry shifts and advice for business leaders for the next five years as both sectors find themselves at an inflection point, feeling the lasting impact of the Covid-19 pandemic.


Upscaling Ferrari’s Brand Extensions

This week, everyone will be talking about Ferrari’s first major fashion spectacle, the cautious approach to commercialising Juneteenth and Dior’s in-person Athens Cruise show.


How Ssense Became a Quiet Contender in Fashion’s E-Commerce Race

This week, the Canadian e-tailer announced investment from Sequoia Capital China at a valuation of more than $4 billion, signalling big ambitions to build on its success.


Valentino’s Pierpaolo Piccioli and Craig Green on Creative Collaboration

The Italian creative director and the emerging menswear designer discuss how they set about re-animating the Roman brand’s signature Rockstud detail.


Inside Ferrari’s Fashion Reboot

Developing a full-on runway collection is more complicated than selling red polo shirts, but the Italian carmaker thinks its fashion bet will pay off. Meanwhile, speculation swirls on a tie-up between owner Exor and Giorgio Armani.


BoF LIVE: Marni’s Francesco Risso in Conversation With Tim Blanks

Blanks chats with Francesco about technology, timelessness and life and fashion after isolation.


The ‘Re-Signification’ of Valentino

Tim Blanks goes inside Pierpaolo Piccioli’s collaboration with Craig Green, which aims to reanimate the Roman brand’s emblematic Rockstud with a sneaker.


Ssense Raises Money from Sequoia at $4.1 Billion Valuation, Eyes Chinese Market

BoF can reveal the funding marks the first-ever external investment for the Montreal-based luxury e-commerce company, known for its curated selection of brands, ambitious editorial strategy and younger audience.


Emilio Pucci Bets on Supreme Collaboration

The luxury-meets-streetwear tie-up could help the floundering LVMH-owned label reclaim the spotlight.


How Fashion Is Targeting the Travel Rebound

Brands are investing in resortwear and opening more stores in tourist destinations as summer vacations return.


Christian Louboutin, Idris Elba and Sabrina Dhowre Elba Launch Charity Shoe Collection

Hoping to draw attention to issues after they are no longer “trending,” Louboutin and Elba along with his wife, the model Sabrina Dhowre Elba, are donating 100 percent of the proceeds to charities focused on preventing racial injustice.