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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

How Chanel Became the Hottest Brand in Fashion

As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?

How Chanel Became the Hottest Brand in Fashion

As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?


Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.

Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.


This Week in Luxury: Chanel, Miu Miu, Métier

Robert Williams breaks down Matthieu Blazy’s Chanel cruise success, Miu Miu’s stalling growth and Métier’s next chapter.

This Week in Luxury: Chanel, Miu Miu, Métier

Robert Williams breaks down Matthieu Blazy’s Chanel cruise success, Miu Miu’s stalling growth and Métier’s next chapter.


Prada Posts Modest Q1 Growth as Miu Miu Cools

Revenue advanced 3% as broader sector softness and geopolitical pressures weighed on performance.

Prada Posts Modest Q1 Growth as Miu Miu Cools

Revenue advanced 3% as broader sector softness and geopolitical pressures weighed on performance.


Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.


Is Ferragamo’s Turnaround Finally on Track?

After more than 10 years of turnaround efforts, recent results and conversations with management suggest Salvatore Ferragamo is moving in the right direction, write Luca Solca and Maria Meita.

Is Ferragamo’s Turnaround Finally on Track?

After more than 10 years of turnaround efforts, recent results and conversations with management suggest Salvatore Ferragamo is moving in the right direction, write Luca Solca and Maria Meita.


Will Prada’s Winning Streak Continue?

One day before ‘The Devil Wears Prada 2′ premieres to the masses, Prada Group itself will report earnings.

Will Prada’s Winning Streak Continue?

One day before ‘The Devil Wears Prada 2′ premieres to the masses, Prada Group itself will report earnings.


LVMH at a Crossroads

Bernard Arnault reaffirmed his confidence in LVMH even as stagnant sales, a tumbling share price and questions over succession have dented its image. Can the world’s largest luxury group reclaim the narrative?

LVMH at a Crossroads

Bernard Arnault reaffirmed his confidence in LVMH even as stagnant sales, a tumbling share price and questions over succession have dented its image. Can the world’s largest luxury group reclaim the narrative?


The New Rules for Negotiating With Multibrand Retailers

Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.

The New Rules for Negotiating With Multibrand Retailers

Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.


What Watch CEOs Said in Geneva

In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.

What Watch CEOs Said in Geneva

In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.


The Debrief | Why Luxury Still Can’t Find Its Way Out of the Slump

BoF luxury editors Mimosa Spencer and Robert Williams unpack why weak first-quarter results from LVMH, Kering and Hermès have deepened concerns about luxury’s slowdown – and why creative resets alone are not enough to restore growth.

The Debrief | Why Luxury Still Can’t Find Its Way Out of the Slump

BoF luxury editors Mimosa Spencer and Robert Williams unpack why weak first-quarter results from LVMH, Kering and Hermès have deepened concerns about luxury’s slowdown – and why creative resets alone are not enough to restore growth.


Timothée Chalamet Invests in Historic Danish Watchmaker Urban Jürgensen

The actor will work as creative advisor to the family-owned brand while taking a minority investment, marking his first partnership role in a company.

Timothée Chalamet Invests in Historic Danish Watchmaker Urban Jürgensen

The actor will work as creative advisor to the family-owned brand while taking a minority investment, marking his first partnership role in a company.