L’Oréal Joins Forces With Nykaa to Invest in Indian Beauty Brands
BOLD, the French conglomerate’s venture capital fund, will collaborate with retailer Nykaa to invest in the next generation of Indian beauty brands.
Beauty
Analysis and advice on the fast-evolving beauty business.
Exclusive: Amouage Revenue Surged 66% in 2025
The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.
Prestige Fragrance’s Online Shopping Problem
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.
American Department Stores Have a Beauty Problem
No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.
The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Leaders from Sephora, Rare Beauty, Amouage and More Join The Business of Beauty Global Awards Jury
Priya Venkatesh, Scott Friedman, Raymond James’ Vennette Ho and more will judge our annual awards, honouring and platforming the new voices shaping the future of beauty and wellness.
THE NEWS IN BRIEF
Private Equity Firm Inflexion Invests in Manucurist
The European investor, which previously backed Medik8, has taken a 49 percent stake in the premium French nail line.
Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”