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Beauty

Analysis and advice on the fast-evolving beauty business.

The Best of BoF 2025: Deals, Deals, Deals

After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.

The Best of BoF 2025: Deals, Deals, Deals

After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.


The Best of BoF 2025: All’s Well That Spends Well

From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.

The Best of BoF 2025: All’s Well That Spends Well

From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.


The Best of BoF 2025: Setting the Tone

Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.

The Best of BoF 2025: Setting the Tone

Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.


The Best of BoF 2025: An Omnichannel World

As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.

The Best of BoF 2025: An Omnichannel World

As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.


The Best of BoF 2025: The New Food Chain

Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.

The Best of BoF 2025: The New Food Chain

Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.


The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.

The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.


The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.

The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.


The Best of BoF 2025: A Boom Year Gets Complicated

Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.

The Best of BoF 2025: A Boom Year Gets Complicated

Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.


The Best of BoF 2025: Innovation is King

Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.

The Best of BoF 2025: Innovation is King

Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.


Ronald Lauder Is Optimistic About 2026 but Worried About Mamdani

Billionaire cosmetics heir Ronald Lauder, 81, remains optimistic about 2026 expressing hope for solving problems and focusing on defeating incumbent Democrat Kathy Hochul in the New York governor’s race.

Ronald Lauder Is Optimistic About 2026 but Worried About Mamdani

Billionaire cosmetics heir Ronald Lauder, 81, remains optimistic about 2026 expressing hope for solving problems and focusing on defeating incumbent Democrat Kathy Hochul in the New York governor’s race.


In Beauty, Private Equity Is Hot Again

As strategic firms slow down their shopping sprees and venture capital dollars dry up, PE firms’ reputation for asset stripping is a thing of the past. Founders are now often hoping for private equity buyouts, but want to be sure there can be a true partnership.

In Beauty, Private Equity Is Hot Again

As strategic firms slow down their shopping sprees and venture capital dollars dry up, PE firms’ reputation for asset stripping is a thing of the past. Founders are now often hoping for private equity buyouts, but want to be sure there can be a true partnership.


Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.

Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.