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Beauty

Analysis and advice on the fast-evolving beauty business.

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.


Why Fragrance Is the Latest Red Carpet Accessory

Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.

Why Fragrance Is the Latest Red Carpet Accessory

Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.


How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.


Inside Hailey Bieber’s Global Rhode Show

This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.

Inside Hailey Bieber’s Global Rhode Show

This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.


The Themes Shaping Wellness in 2026

Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.

The Themes Shaping Wellness in 2026

Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.


Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale

Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.

Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale

Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.


How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.


Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals

In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.

Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals

In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.


The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.

The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.


Inside Unilever’s Plan to Make Vaseline TikTok Famous

Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.

Inside Unilever’s Plan to Make Vaseline TikTok Famous

Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.


The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.


The Best of BoF 2025: Conglomerates, Controversy and Consolidation

The beauty industry's M&A machine roared back into action in 2025, with no shortage of blockbuster sales and surprise consolidation. It was also a year with no shortage of flashpoint moments or controversial characters, reflecting the wider fractious social media and political climate.

The Best of BoF 2025: Conglomerates, Controversy and Consolidation

The beauty industry's M&A machine roared back into action in 2025, with no shortage of blockbuster sales and surprise consolidation. It was also a year with no shortage of flashpoint moments or controversial characters, reflecting the wider fractious social media and political climate.