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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

Epstein Used NYC’s Fekkai Salon for Himself, His ‘Girls’ and Kathy Ruemmler

Hundreds of emails underscore how Jeffrey Epstein was loyal to the high-end salon that acted as a cog in his perks machine.

One of These Companies Could Be the Next Hair-Care Giant

Indie hair-care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.

How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.

The Limits of Mecca’s Retail Magic

The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?

Clean Beauty’s Quiet Comeback

Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

The Estée Lauder Companies Acquires Forest Essentials

The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La Faverie.

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.

Inside Teoxane’s Integrated Approach to Aesthetic Medicine

As the aesthetics industry shifts towards longevity, Swiss company Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more.

America’s Obsession With Chinese Medicine Is Taking Over TikTok

The trend of ‘Chinamaxxing,’ or embracing principles of traditional Chinese medicine, is gaining steam among Gen Z as trust in the US healthcare system plummets.

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