Vyrao Acquired by Brand Platform Tresalis
The niche perfume brand has been purchased by the new beauty operator created and backed by German investment firm Athos.
Beauty
Analysis and advice on the fast-evolving beauty business.
The Business of Beauty Global Awards: An Update on 2025’s Winners
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
Is Harper Beckham Beauty’s Next It Founder?
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Unilever Chases Consumers by Focusing on Beauty Rather Than Food
The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.
Inside The Business of Beauty and Amazon Beauty’s Paris Dinner With Industry Leaders
Founders, C-Suite executives and creative leaders from brands including Augustinus Bader, L’Oréal, Louis Vuitton Beauty, Caudalie, Prada Beauty, Hermès, Sisley Paris and Vyrao Beauty joined The Business of Beauty and Amazon Beauty for dinner in the French capital.
The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
The Rise And Fall of Peter Attia’s Longevity Empire
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Glossier’s New Strategy: Fewer Stores, Fewer Products
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty Joins TikTok Shop
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
THE NEWS IN BRIEF
L’Oréal Joins Forces With Nykaa to Invest in Indian Beauty Brands
BOLD, the French conglomerate’s venture capital fund, will collaborate with retailer Nykaa to invest in the next generation of Indian beauty brands.
Private Equity Firm Inflexion Invests in Manucurist
The European investor, which previously backed Medik8, has taken a 49 percent stake in the premium French nail line.
Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.