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Beauty

Analysis and advice on the fast-evolving beauty business.

Global Beauty Brands Flocked to Dubai. Then Came the War.

Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.


How Skincare Brands Build Trust in the Misinformation Era

‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.


Why Matte Makeup Is Trending Again

Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.


The Week Beauty M&A Went Wild

This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.


The New Beauty Maximalism

As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.


Violet Grey Plots Its Future

The taste-making US retailer will open a pop-up inside London’s Harvey Nichols and begin shipping to the UK on April 20 as it continues to grow its footprint.


Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.


Advent International Acquires Salt & Stone

The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.


In a Pricing Pinch, Mass Beauty Brands Get Creative

Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.


How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.


The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.