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Beauty

Analysis and advice on the fast-evolving beauty business.

Colostrum Supplement Sales Are Booming, But the Science Is Thin

Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.

Colostrum Supplement Sales Are Booming, But the Science Is Thin

Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.


How Indie Beauty Brands Are Surviving on Their Own

In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.

How Indie Beauty Brands Are Surviving on Their Own

In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.


How to Sell Fragrance Like a Fashion Accessory

The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.

How to Sell Fragrance Like a Fashion Accessory

The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.


Estée Lauder Is Having Some Trouble at Home

International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.

Estée Lauder Is Having Some Trouble at Home

International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.


Does Beauty Really Care About the Super Bowl?

While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.

Does Beauty Really Care About the Super Bowl?

While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.


What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.

What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.


Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.


Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.


A New Challenger Is Taking on Sephora in Its Biggest Market

Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.

A New Challenger Is Taking on Sephora in Its Biggest Market

Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.


For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.


Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.