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Omani fragrance house Amouage posted record revenues in its first quarter 2026 with estimated retail sales exceeding $190 million, an increase of 90 percent from the previous year, The Business of Beauty can exclusively reveal.
“It’s the biggest quarter we’ve ever recorded,” said chief executive Marco Parsiegla, adding that the company is seeing double- or triple-digit growth across its geographies and increasing demand for its high-concentration Essences and Extraits. Amouage’s full-year sales in 2025 totalled $430 million, with revenue growth of 66 percent.
The company’s Exceptional Extraits, starting at $550, now account for 28 percent of Amouage’s business, according to Parsiegla. The brand has also seen growth for its core Guidance franchise and Essence collection, reinforced by the 2025 launch of the Gulf-exclusive Oud Zuhal.
“We are very happy to see the Americas, as well as Asia-Pacific, having very nice momentum,” said Parsiegla. Sales were up 135 percent in the US, where the brand operates four boutiques, and up 124 percent in Asia driven by China, where it has five. In both markets, Amouage’s owned stores have created a “halo effect” that help boost its sales at department stores and online. Amouage.com‘s sales, which contribute 19 percent of monobrand sales operations, lifted 134 percent.
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Parsiegla added that Amouage’s business in Saudi Arabia grew 170 percent after the brand opened three boutiques in Riyadh and Jeddah in 2025. The region’s promising first quarter performance underscores the business’s resilience amid the Middle East war.
“We have to deal a little bit with the challenges we are having in the region right now,” Parsiegla said. “Look, the logistics team has been working day and night.”
Aside from immediate business needs, such as ensuring Middle East-based employees could work remotely, the brand has greater perspective on the crisis, and has begun shifting its travel retail channels toward European hubs.
“From an operational and leadership point of view, we are preparing ourselves for the mid- and long-term impact of the situation,” Parsiegla said. “On the other hand, people are shifting their consumption habits. Some [brands] might emerge as winners, and some might not. And we would love to be on the winning side.”
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Exclusive: Amouage Revenue Surged 66% in 2025
The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.
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