Cosmetics
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Glossier’s Plan to Reignite Its Marketing Magic
As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.
Glossier’s Plan to Reignite Its Marketing Magic
As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.
Exclusive: Can Refy Conquer Europe?
After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.
Exclusive: Can Refy Conquer Europe?
After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.
Can Wellness Take Thai Beauty Global?
Kosé-owned Pañpuri is set to open 16 new sensory-focused boutiques across North Asia as demand grows for beauty products from Thailand.
Can Wellness Take Thai Beauty Global?
Kosé-owned Pañpuri is set to open 16 new sensory-focused boutiques across North Asia as demand grows for beauty products from Thailand.
Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026
From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.
Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026
From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.
The Business of Beauty Global Forum: Inside the Industry
Guillaume Motte, Jane Hertzmark Hudis and Cassandra Grey were among the speakers unpacking the most pressing topics for the industry in the second session of The Business of Beauty Global Forum 2026.
The Business of Beauty Global Forum: Inside the Industry
Guillaume Motte, Jane Hertzmark Hudis and Cassandra Grey were among the speakers unpacking the most pressing topics for the industry in the second session of The Business of Beauty Global Forum 2026.
The Business of Beauty Global Forum: Our Place in Culture
Paloma Elsesser, Byunghoon Kim and Emma Dabiri discussed the global cultural shifts transforming today’s beauty standards on the first day of The Business of Beauty Global Forum 2026.
The Business of Beauty Global Forum: Our Place in Culture
Paloma Elsesser, Byunghoon Kim and Emma Dabiri discussed the global cultural shifts transforming today’s beauty standards on the first day of The Business of Beauty Global Forum 2026.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Inside Tilt Beauty’s Mission to Break Accessibility Barriers
From founder storytelling to inclusive design, Tilt Beauty’s first year in business demonstrates how its core pillars of accessibility, playfulness and community can drive success in the beauty industry. Here, BoF sits down with founder Aerin Glazer.
Inside Tilt Beauty’s Mission to Break Accessibility Barriers
From founder storytelling to inclusive design, Tilt Beauty’s first year in business demonstrates how its core pillars of accessibility, playfulness and community can drive success in the beauty industry. Here, BoF sits down with founder Aerin Glazer.
How YSL Could Win the Designer Makeup Wars
The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.
How YSL Could Win the Designer Makeup Wars
The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.