Cosmetics
Cushion Foundations Dominate in Asia. Now, They’re Going Global.
One of Asia’s biggest beauty product categories had failed to translate globally for over a decade, but it may finally be seeing its moment.
Unlocking the Ultimate Online Beauty Community
A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.
Why Lilac Is Beauty’s New Nude
Soft, floral-inspired purple shades are becoming increasingly popular in makeup collections and beauty campaigns. Experts say it’s a vibe shift, not a trend.
Prestige Beauty Outpaces High-End Bags as China’s Luxury Spending Evolves
For Chinese consumers seeking luxury, skincare is trumping designer goods as a prolonged property downturn and weaker confidence make price tags ever more decisive.
The Future of Beauty Commerce Is Live
Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.
Can SPF Brands Turn Gen Z Off Tanning?
A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.
Summers Are Getting Hotter. Is Beauty Ready?
From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.
Halal Beauty’s World Leaders Struggle for Dominance
Indonesia has fallen from second to fourth place in the global halal beauty market, as local brands face consumer trust issues and international competition for Muslim shoppers.
The Next-Gen Makeup Artists Painting Beauty’s Future
These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.
Beauty Enters Its ‘Superdupe’ Era
Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.
Exclusive: K18 Bets on Longevity
The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.
Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.
This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.