Cosmetics
Is Blush’s Moment Fading?
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.
Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart
After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.
Gucci Beauty’s Identity Crisis
Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.
Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women
The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.
How To Make a Celebrity Fragrance Last Forever
As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.
The Great Gucci Beauty Handover
Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Glossier’s Plan to Reignite Its Marketing Magic
As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.
Exclusive: Can Refy Conquer Europe?
After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.
Can Wellness Take Thai Beauty Global?
Kosé-owned Pañpuri is set to open 16 new sensory-focused boutiques across North Asia as demand grows for beauty products from Thailand.
Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026
From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.