Cosmetics
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
Why Filipino Beauty Is Taking Over the World
The rise of ‘P-beauty,’ coinciding with more cultural exports from the Philippines, is pushing homegrown brands and trends into the crowding global beauty market.
Why Filipino Beauty Is Taking Over the World
The rise of ‘P-beauty,’ coinciding with more cultural exports from the Philippines, is pushing homegrown brands and trends into the crowding global beauty market.
For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
How Not to Launch a Brand
Backlash to brand launches such as Leaked Labs, the beauty brand created by beauty influencers the Lipstick Lesbians, highlights the growing difficulty of turning a creator following into a brand community.
How Not to Launch a Brand
Backlash to brand launches such as Leaked Labs, the beauty brand created by beauty influencers the Lipstick Lesbians, highlights the growing difficulty of turning a creator following into a brand community.
Department Stores Need Fragrance. Is the Feeling Mutual?
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.
Department Stores Need Fragrance. Is the Feeling Mutual?
Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.
Only the Fastest Innovators Are Winning in Beauty
Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.
Only the Fastest Innovators Are Winning in Beauty
Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
How to Win in India
Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.
How to Win in India
Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”
The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”