The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Not All Creators Convert. Here’s How to Find Those That Do.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Not All Creators Convert. Here’s How to Find Those That Do.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
ShopMy Launches Personal Shopping Service
Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.
ShopMy Launches Personal Shopping Service
Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
Why Instagram’s Shoppable Reels May Be Too Little, Too Late
The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.
Why Instagram’s Shoppable Reels May Be Too Little, Too Late
The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool?
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool?
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Who Won Fashion’s Red Carpet Season of Change
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Who Won Fashion’s Red Carpet Season of Change
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Minimalism Was on Its Way Out. Then Came ‘Love Story’
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
Minimalism Was on Its Way Out. Then Came ‘Love Story’
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
THE NEWS IN BRIEF
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.