Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Marketing / Sports
Partner Content
How to Build Lasting Communities on TikTok
BoF and TikTok convened brand leaders, editors, and creators at Nine Orchard in New York to examine how fashion and media players can move beyond trend-chasing to build lasting communities on the platform.
How to Build Lasting Communities on TikTok
BoF and TikTok convened brand leaders, editors, and creators at Nine Orchard in New York to examine how fashion and media players can move beyond trend-chasing to build lasting communities on the platform.
Sports
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Marketing
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Marketing
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
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Marketing
GQ and Bode to Host Super Bowl Fashion Show
The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.
GQ and Bode to Host Super Bowl Fashion Show
The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.
Marketing
Why Fashion Loves the Next Generation of Tennis Stars
As tennis legends retire, brands are shifting focus to the new generation of tennis stars like Coco Gauff and Carlos Alcaraz, leveraging their social media presence and growing audiences to connect with younger, more diverse consumers.
Why Fashion Loves the Next Generation of Tennis Stars
As tennis legends retire, brands are shifting focus to the new generation of tennis stars like Coco Gauff and Carlos Alcaraz, leveraging their social media presence and growing audiences to connect with younger, more diverse consumers.
Marketing
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Marketing
The Super Bowl’s Fashion Moment Has Arrived
After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.
The Super Bowl’s Fashion Moment Has Arrived
After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.
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Marketing
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
Luxury
LVMH Inks Blockbuster Olympics Deal
The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate’s ties to the world of sport.
LVMH Inks Blockbuster Olympics Deal
The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate’s ties to the world of sport.
Technology
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
Sustainability
Is Fashion All Talk, No Action on Climate?
This week, everyone will be talking about fashion's role in fighting climate change, Colin Kaepernick's first sneaker for Nike and the UK general election. Get your BoF Professional Cheat Sheet.
Is Fashion All Talk, No Action on Climate?
This week, everyone will be talking about fashion's role in fighting climate change, Colin Kaepernick's first sneaker for Nike and the UK general election. Get your BoF Professional Cheat Sheet.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.