Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.
As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
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Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.
Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the future.
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.
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As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.
Most stores in the Via Montenapoleone luxury shopping district, home to brands including Chanel, Tiffany and Dior, removed merchandise from their windows as a precaution.
The company has ‘taken immediate action to identify and remove listings linked to the looting,’ and has ‘stepped up monitoring of suspicious listings,’ a Vinted spokesperson said in a statement. ‘When our rules are breached, we act against the accounts involved, up to permanent bans.’
The direct-to-consumer business, known for its dupes of popular items, is expanding outside North America for the first time.
Resilient demand for heritage bags and a higher share of full-price sales boosted the British luxury handbag maker, sending shares nearly 4 percent higher in early trading.
Onur Aktas has been appointed chief executive of the Stockholm-based label as it plots global expansion.
The Chinese designer won the grand prize for her airy, sculptural pieces at the 41st edition of the festival, which is undergoing a revamp under new leadership.
The move, which was facilitated by Jean Arnault, comes as Hublot undergoes a repositioning in a bid to reignite sales.
The Italian cosmetics label expects to maintain its growth trajectory in 2026 after surpassing €1 billion ($1.12 billion) in wholesale revenues last year.