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Partner Content

The Fashion Brand’s Guide to Standing Out on TikTok

TikTok’s Karen Kang, Kate Spade New York’s Danielle Macaluso and BoF’s Dan Hastings, joined BoF’s Yasmine Dahlberg to unpack how fashion brands can use cultural capital and creator partnerships to build fan communities on TikTok.

Marketing

Why Fashion Is Betting on High-End Groceries

$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.

Marketing

As AI Floods the Feed, Fashion Marketers Tap Artists

From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.

Marketing

Caution: Marketing Roadblocks Ahead

This week, Meta agreed to pay up to $17 billion and implement significant changes to Facebook and Instagram to resolve claims that its platforms endangered children, with big implications for the social media industry and the marketers who depend on it.

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Marketing

The #RushTok Marketing Strategies That Work

Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.

Marketing

Logging Off Is the New Luxury. How Can Brands Adapt?

As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.

Marketing

Why Follower Count Matters Less Than Ever

As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.

Marketing

Why Fashion Brands Need More Instagram Ads Than Ever

As Meta’s AI-powered advertising system demands a growing supply of creative content to feed to users, fashion brands face a new challenge: how to keep up without sacrificing brand identity.

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Marketing

Why Is ‘Influencer’ Still a Dirty Word?

Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?

Partner Content

How to Build Lasting Communities on TikTok

BoF and TikTok convened brand leaders, editors, and creators at Nine Orchard in New York to examine how fashion and media players can move beyond trend-chasing to build lasting communities on the platform.

Marketing

For Some Brands, Pride Month Is Sexy Again

Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.

Partner Content

Why Brands Are Yielding Control to Creators Like Lyas on TikTok

From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.

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