Armani Open to More Than One Investor for Sale of 15% stake, CEO Says
The comments by chief executive Giuseppe Marsocci come as the brand reportedly considers the possibility of LVMH, L’Oreal and EssilorLuxottica sharing the stake.
Marketing / Social Media
Marketing
Why Fashion Is Betting on High-End Groceries
$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.
Marketing
As AI Floods the Feed, Fashion Marketers Tap Artists
From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.
Marketing
Caution: Marketing Roadblocks Ahead
This week, Meta agreed to pay up to $17 billion and implement significant changes to Facebook and Instagram to resolve claims that its platforms endangered children, with big implications for the social media industry and the marketers who depend on it.
Marketing
The #RushTok Marketing Strategies That Work
Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.
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Marketing
Logging Off Is the New Luxury. How Can Brands Adapt?
As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.
Marketing
Why Follower Count Matters Less Than Ever
As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.
Marketing
Why Fashion Brands Need More Instagram Ads Than Ever
As Meta’s AI-powered advertising system demands a growing supply of creative content to feed to users, fashion brands face a new challenge: how to keep up without sacrificing brand identity.
Marketing
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
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Partner Content
How to Build Lasting Communities on TikTok
BoF and TikTok convened brand leaders, editors, and creators at Nine Orchard in New York to examine how fashion and media players can move beyond trend-chasing to build lasting communities on the platform.
Marketing
For Some Brands, Pride Month Is Sexy Again
Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.
Partner Content
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
Marketing
How Books Became Fashion’s Favourite Flex
Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?
The News in Brief
Edward Buchanan Opens New Creative Hub in Milan
A new space called The Situation will host exhibitions and residencies and provide resources to Black, queer and other under-represented creatives.
L’Oréal Joins Forces With Nykaa to Invest in Indian Beauty Brands
BOLD, the French conglomerate’s venture capital fund, will collaborate with retailer Nykaa to invest in the next generation of Indian beauty brands.
Private Equity Firm Inflexion Invests in Manucurist
The European investor, which previously backed Medik8, has taken a 49 percent stake in the premium French nail line.
H&M Profit Rises on Tariff Refunds as Sales Remain Sluggish
US tariff refunds drove an increase operating profit, even as the fast-fashion retailer has struggled to deliver consistent sales growth.
Arnault Clan to Change LVMH Holding Structure to Ensure Control
Under the plan, the world’s biggest luxury group will be controlled by one entity, Agache SCA, after Christian Dior SE, one of the current holding companies of LVMH, is delisted.
JD Sports Says Nike Turnaround Is Only a Matter of Time
Dominic Platt, chief financial officer of the British sportswear retailer, told Reuters, ‘Much as there's a lot of talk about Nike, it's still the most popular brand out there and it's still a very strong brand.’
Chanel Plans to Keep Investing in China Despite Demand Downturn
CEO Leena Nair pointed to the brand’s recent renovation of its Plaza 66 boutique in Shanghai, calling China ‘a market where the clients understand sophistication, refinement.’