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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Fast-Growing Brand Saloni Bets Big on Experiential Marketing

‘I don’t necessarily think that a store in Mayfair is going to do anything for me,’ says designer Saloni Lodha on her decision to invest in Instagram friendly events like this weekend’s Holi Saloni in Udaipur, India.


Global Market Sell-Off Clips Luxury's Wings

Global markets took a plunge at the beginning of February, wiping out any gains the SLI made on the back of a stronger than expected 2017.


Who Will Dress the Philophiles?

Fans and retailers alike reckon with the reality of a post-Phoebe Philo Céline, signalling opportunity for brands who could fill the gap.


Inside Givenchy's Ambitions to Become a Global Megabrand

Chief executive Philippe Fortunato and artistic director Clare Waight Keller break down their plans to grow the French couture house into one of the world’s largest luxury brands.


Can Fosun Make Lanvin a Billion-Dollar Brand?

The storied fashion house is widely seen as having high potential, but its Chinese acquirer has no previous experience in the luxury sector.


Tod's Turns to 'Factory' Project to Keep Pace With Fast-Moving Fashion Market

As more fashion brands adapt their strategies to the fast-moving market, Tod's will use multiple collections throughout the year to engage better with customers.


Why Russia Loves Counterfeit Fashion

In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.


Byredo to Open London Townhouse

The new three-storey Soho outpost will be the cult fragrance brand's first UK store.


Chart of the Week | Blockbuster Gucci Continues to Boost Kering

The blockbuster success of Gucci, which surpassed €6 billion in sales for the first time in 2017, continues to drive Kering's record-breaking growth. Can the conglomerate maintain its momentum?


Jason Wu Parts Ways with Hugo Boss

The designer's Autumn/Winter 2018 show will be his last collection for the German house, which is shifting focus away from its womenswear business.


The Raf Effect: Measuring Simons' Impact at Calvin Klein

One year after his seminal debut runway show, is the designer's overhaul of the PVH crown jewel working? BoF does the analysis.


What the Death of Daywear Means for the Brands That Peddle It

The One Percent no longer wants to dress like ladies who lunch, leaving the brands who make their clothes facing an identity crisis.