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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

The BoF Podcast: Marc Jacobs Says, ‘I Still Have Stories to Tell’

The American designer chatted with BoF Editor-at-Large Tim Blanks about his last show before quarantine, brick-and-mortar retail and the future of New York fashion.


Op-Ed | Want to Fix the Fashion System? Lower Prices.

If it costs $4,000, few people will buy your coat at full price, regardless of when it’s delivered, argues Eugene Rabkin.


Why Luxury Came to the Rescue

To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?


Why Luxury Brands Are Raising Prices in a Pandemic

Top-tier brands like Chanel and Louis Vuitton are hiking prices in what looks like a bid to pad margins, cushion the impact of lower sales volumes and capitalise on the China rebound.


Richemont Reports 67% Drop in Annual Profit

Chairman Johann Rupert estimates up to three years of grave economic impact of Covid-19 on the Swiss luxury group.


Vogue and the CFDA Set Up Shop on Amazon

Through the fundraising initiative A Common Thread, 20 independent New York brands will begin selling their collections on the e-commerce marketplace as part of an effort to help struggling designers.


Op-Ed | The Future of Luxury in 4 Trends

The post-virus luxury sector will be shaped by the acceleration of four existing trends, writes Erwan Rambourg.


South Korean Shoppers Go the Distance to Beat Chanel Price Hike

A Chanel representative in Seoul said the firm raised prices in France on Monday, and that prices would increase in all of its markets.


The BoF Podcast: Alber Elbaz Is a ‘Zoombie’ Now

The star designer on the future of young designers and multi-brand retail, life in the Zoom era and launching a company during a pandemic.


Dries Van Noten Proposes Reset to Fashion’s Deliveries and Discounting Calendar

A group of designers and retailers, fronted by the Belgian designer, wants the industry to realign fashion deliveries with real-world seasons and stop early discounting.


Luxury Stores Test the Water in a Paris Devoid of Tourists

Despite rigorous new hygiene routines, its unlikely luxury brands will see store traffic returning to pre-pandemic levels any time soon.


What Makes a Luxury Turnaround Work?

From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.