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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

The BoF Podcast: How An Emergency Nurse Broke into Fashion During the Pandemic

Oluwole Olosunde, the founder of streetwear and home goods label Against Medical Advice, speaks at BoF VOICES 2020 on lessons from the crisis and the importance of making room for new talent.


Is Hedi Slimane’s Celine Working?

LVMH’s mission to turn Celine into a multi-billion dollar business got off to a rocky start, but there are signs the brand may be turning a corner.


Silvia Venturini Fendi on What Is ‘Normal’ Right Now

BoF’s editor at large talks with the designer about antisocial voyeurism, colour as ‘vitamins’ — and an unexpected collaborator.


The Future of the Fur Industry

The Covid-19 crisis further hammered a category already in steep decline. Yet fur sellers are positive about the sector’s outlook. Should they be?


Case Study | Inside Farfetch’s Bid to Dominate Luxury E-Commerce

During a blockbuster year for online sales, Farfetch surged ahead of rivals to position itself at the front of luxury’s e-commerce race. Can it spin the current momentum into sustainable — and profitable — growth and become the unrivalled platform for luxury fashion online?


The Logic Behind Tiffany’s Leadership Shakeup

As new owner LVMH ushers out members of the old guard, Louis Vuitton’s Anthony Ledru has been named CEO, while Rimowa head Alexandre Arnault will run product and communications.


How Big Is Luxury’s Opportunity Outside Capital Cities?

The pandemic has devastated the tourist centres and retail hubs that sustained luxury’s fashion capitals. As the crisis continues to reshape the nexus of consumer spending, some companies are looking to regional cities for new opportunities.


How Covid-19 Is Catalysing a New Era of Luxury

A potent combination of long-term industry forces and pandemic-induced shocks have forced changes the industry had been anticipating for some time. How will luxury catch up now that years’ worth of transformation happened only in a matter of months?


What Will Happen to Alexander Wang?

Five men spoke to BoF about similar encounters with the New York-based designer, who is facing an onslaught of sexual assault allegations, which he vehemently denies. Could a backlash hurt his business?


Why a Vaccine Won’t Save the Fashion Industry

The impact of the pandemic is expected to linger even as mass vaccination programs begin. Fashion companies cannot afford to be complacent.


The Webster to Open First Store Outside the US

The American boutique has emerged as a winner in the pandemic even as other multi-brand luxury retailers face challenges


Kering’s Gregory Boutté on Fast-Tracking a Digital Upgrade

The man tasked with embedding digital into the customer experience at the group behind Gucci, Saint Laurent and Bottega Veneta says it’s ‘full-steam ahead’ for e-commerce growth in 2021. The challenge will be reinventing Kering’s sprawling store network for ultra-connected luxury consumers.