Skin Care
Only the Fastest Innovators Are Winning in Beauty
Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.
Only the Fastest Innovators Are Winning in Beauty
Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
How to Win in India
Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.
How to Win in India
Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
Acne’s Big Breakout Moment
Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.
Acne’s Big Breakout Moment
Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Can Luxury Skincare Save Big Beauty?
This week, Priya Rao gets into the desirability of luxury skincare and Met Gala beauty.
Can Luxury Skincare Save Big Beauty?
This week, Priya Rao gets into the desirability of luxury skincare and Met Gala beauty.
Are We Anywhere Near Peak Lip Balm?
The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.
Are We Anywhere Near Peak Lip Balm?
The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.
The Influencers That Make Men Shop for Beauty
They’re more likely to be athletes, stylists or dermatologists than traditional content creators.
The Influencers That Make Men Shop for Beauty
They’re more likely to be athletes, stylists or dermatologists than traditional content creators.
What Makes a Beauty Experience Last Forever?
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.
What Makes a Beauty Experience Last Forever?
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.