Skin Care
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
The Platform That’s Critical to Success in China
RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.
The Platform That’s Critical to Success in China
RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.
Case Study | How to Build a Forever Beauty Brand
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.
Case Study | How to Build a Forever Beauty Brand
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.
Exclusive: Birkenstock Launches Nail Polish
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
Exclusive: Birkenstock Launches Nail Polish
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
Japanese Culture Is Global. Why Isn’t J-Beauty?
The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.
Japanese Culture Is Global. Why Isn’t J-Beauty?
The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.
When the Supply Chain Becomes the Story
In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.
When the Supply Chain Becomes the Story
In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
How the Fear of ‘Old Lady Hands’ Mobilised the Beauty Industry
The growing obsession with ‘hand age’ versus ‘face age,’ is driving a boom in the premium handcare and aesthetic treatment market.
How the Fear of ‘Old Lady Hands’ Mobilised the Beauty Industry
The growing obsession with ‘hand age’ versus ‘face age,’ is driving a boom in the premium handcare and aesthetic treatment market.
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
What Will Be the Next Aesop?
The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.
What Will Be the Next Aesop?
The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.