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Fragrance

How YSL Could Win the Designer Makeup Wars

The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.


The Kids’ Beauty Craze Hits Bathtime

Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.


Why Filipino Beauty Is Taking Over the World

The rise of ‘P-beauty,’ coinciding with more cultural exports from the Philippines, is pushing homegrown brands and trends into the crowding global beauty market.


For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?


L’Oréal Scents World’s First AI Art Museum

The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’


The Mall Mainstay Clawing Back Sephora Tweens

The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’


Department Stores Need Fragrance. Is the Feeling Mutual?

Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.


Only the Fastest Innovators Are Winning in Beauty

Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.


What’s Behind Niche Perfume’s Culinary Turn

Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.


Without Its Founder, Sol de Janeiro Looks to Its Next Act

With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.


How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.


The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.