Fragrance
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
Glossier’s New Strategy: Fewer Stores, Fewer Products
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
Glossier’s New Strategy: Fewer Stores, Fewer Products
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
For Niche Fragrance Makers, Time Is On Their Side
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
For Niche Fragrance Makers, Time Is On Their Side
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The Limits of Mecca’s Retail Magic
The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?
The Limits of Mecca’s Retail Magic
The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?
With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.
Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?
With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.