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Fragrance

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.


Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.


How Fragrantica Became the Internet’s Perfume Bible

One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.


Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'


Why Matte Makeup Is Trending Again

Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.


The Week Beauty M&A Went Wild

This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.


The New Beauty Maximalism

As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.


Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.


How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


Where Grown-Ups Shop for Beauty

In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.


The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier

Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.


Glossier’s New Strategy: Fewer Stores, Fewer Products

In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.