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Cathaleen Chen

Retail Editor

Cathaleen Chen is Retail Editor at The Business of Fashion (BoF). She is based in New York and drives BoF's coverage of the retail and direct-to-consumer sectors. Prior to BoF, Cathaleen was a consumer reporter for TheStreet and covered real estate for The Real Deal. She graduated from Northwestern University with a degree in journalism.

Retail

How Babies Became Luxury’s New Aspirational Category

Parents may be having fewer kids, but they’re not skimping on them. As traditional luxury loses its lustre, premium strollers, carriers and other baby gear are the latest markers of wealth and taste.


Workplace & Talent

Who’s to Blame for Bad Customer Service?

After Kelly Clarkson’s viral clash with a Brooklyn boutique, BoF’s Jessica Kwon and Cathaleen Chen join Sheena Butler-Young on The Debrief to unpack why customer service keeps failing shoppers — and who’s actually paying for it.


Retail

How to Outperform in the US Market

The US has emerged as fashion’s most important growth market, with retail sales expected to increase 4.4 percent to $5.6 trillion in 2026. To win in the country, brands need to understand where and how to reach US shoppers, who are scrutinising the value of every purchase and shopping across price points, regardless of income level.


Luxury

The Logic Behind Donatella Versace’s Revolve Deal

The Italian icon is partnering with Revolve on a new fashion and beauty venture.


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Fashion Week

Zane Li: How to Break Out as a Young Designer

The 25-year-old designer behind LII has gone from fashion graduate to LVMH Prize runner-up in three years. Now, he’s working on turning the buzz into a business.


Fashion Week

How Henry Zankov Is Rewriting the DVF Wardrobe

The new designer’s Thursday debut bet on subtle updates to Diane von Furstenberg's most recognisable codes as he works to modernise and reignite demand for the iconic New York brand.


Retail

How to Launch New Categories Without Losing Your Way

Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.


Technology

What Founders Can Learn From Phia’s Mistakes

Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.


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Retail

The World’s Best Fashion Stores, Decoded

BoF’s retail editor Cathaleen Chen joins Sheena Butler-Young to break down the standout names and data behind BoF’s inaugural list of the world’s 65 best independent fashion stores — and why the pleasure of ‘moseying around’ is still so relevant amongst consumers.


Luxury

Blazy or Bust: Luxury’s Zero Sum Game

Chanel’s surging sales underscore that the luxury industry’s challenges may be less about demand than desirability.


Retail

Why Independent Retail Is More Important Than Ever

From Brooklyn to Shanghai, a multibrand retail renaissance is taking shape, powered by a thirst for independent stores with a more hand-crafted, human quotient in a world flattened by digital transactions.


Retail

Methodology: How We Selected The Best Fashion Stores in the World

To build our index of the global independent retail landscape, we established a rigorous, multi-tiered evaluation process, by casting a wide net and starting from the bottom up.