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Cathaleen Chen

Retail Editor

Cathaleen Chen is Retail Editor at The Business of Fashion (BoF). She is based in New York and drives BoF's coverage of the retail and direct-to-consumer sectors. Prior to BoF, Cathaleen was a consumer reporter for TheStreet and covered real estate for The Real Deal. She graduated from Northwestern University with a degree in journalism.

Retail

How to Launch New Categories Without Losing Your Way

Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.

Retail

How to Launch New Categories Without Losing Your Way

Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.


Technology

What Founders Can Learn From Phia’s Mistakes

Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.

Technology

What Founders Can Learn From Phia’s Mistakes

Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.


Retail

The World’s Best Fashion Stores, Decoded

BoF’s retail editor Cathaleen Chen joins Sheena Butler-Young to break down the standout names and data behind BoF’s inaugural list of the world’s 65 best independent fashion stores — and why the pleasure of ‘moseying around’ is still so relevant amongst consumers.

Retail

The World’s Best Fashion Stores, Decoded

BoF’s retail editor Cathaleen Chen joins Sheena Butler-Young to break down the standout names and data behind BoF’s inaugural list of the world’s 65 best independent fashion stores — and why the pleasure of ‘moseying around’ is still so relevant amongst consumers.


Luxury

Blazy or Bust: Luxury’s Zero Sum Game

Chanel’s surging sales underscore that the luxury industry’s challenges may be less about demand than desirability.

Luxury

Blazy or Bust: Luxury’s Zero Sum Game

Chanel’s surging sales underscore that the luxury industry’s challenges may be less about demand than desirability.


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Retail

Why Independent Retail Is More Important Than Ever

From Brooklyn to Shanghai, a multibrand retail renaissance is taking shape, powered by a thirst for independent stores with a more hand-crafted, human quotient in a world flattened by digital transactions.

Retail

Why Independent Retail Is More Important Than Ever

From Brooklyn to Shanghai, a multibrand retail renaissance is taking shape, powered by a thirst for independent stores with a more hand-crafted, human quotient in a world flattened by digital transactions.


Retail

The Best Fashion Stores in the World

Introducing an insider’s guide to the independent retailers with the most distinctive edits and experiences, hand curated by the editors of BoF.

Retail

The Best Fashion Stores in the World

Introducing an insider’s guide to the independent retailers with the most distinctive edits and experiences, hand curated by the editors of BoF.


Retail

Methodology: How We Selected The Best Fashion Stores in the World

To build our index of the global independent retail landscape, we established a rigorous, multi-tiered evaluation process, by casting a wide net and starting from the bottom up.

Retail

Methodology: How We Selected The Best Fashion Stores in the World

To build our index of the global independent retail landscape, we established a rigorous, multi-tiered evaluation process, by casting a wide net and starting from the bottom up.


Luxury

What Makes Madison Avenue Work

The renaissance of the Upper East Side shopping district reflects a broader shift in how brands are rethinking their retail strategies, prioritising affluent neighbourhoods where loyal customers live and dine.

Luxury

What Makes Madison Avenue Work

The renaissance of the Upper East Side shopping district reflects a broader shift in how brands are rethinking their retail strategies, prioritising affluent neighbourhoods where loyal customers live and dine.


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Luxury

Kate Spade Names Jonathan Saunders Executive Creative Director

After years without a single creative leader, the Tapestry-owned brand is betting the Alexander McQueen and Calvin Klein alum can help reignite growth and sharpen its identity.

Luxury

Kate Spade Names Jonathan Saunders Executive Creative Director

After years without a single creative leader, the Tapestry-owned brand is betting the Alexander McQueen and Calvin Klein alum can help reignite growth and sharpen its identity.


Retail

How Nili Lotan Is Finding Growth in a Crowded Market

On track to generate $150 million in sales this year, the New York label is entering footwear for the first time as it looks to expand beyond its signature wardrobe staples.

Retail

How Nili Lotan Is Finding Growth in a Crowded Market

On track to generate $150 million in sales this year, the New York label is entering footwear for the first time as it looks to expand beyond its signature wardrobe staples.


Retail

Why Shein Is Worth Far Less Than Before

This week, Shein received approval for a long-awaited IPO targeting a valuation of around $40 billion, a steep markdown from its peak valuation of $100 billion in 2022 due to slowing growth, regulatory hurdles and a weak consumer environment.

Retail

Why Shein Is Worth Far Less Than Before

This week, Shein received approval for a long-awaited IPO targeting a valuation of around $40 billion, a steep markdown from its peak valuation of $100 billion in 2022 due to slowing growth, regulatory hurdles and a weak consumer environment.


Retail

Americana Sells. Why Are Brands Afraid of Celebrating America?

The resurgence of Americana has fuelled growth for brands like Ralph Lauren, but America’s 250th anniversary is exposing how difficult it has become to separate national identity from politics.

Retail

Americana Sells. Why Are Brands Afraid of Celebrating America?

The resurgence of Americana has fuelled growth for brands like Ralph Lauren, but America’s 250th anniversary is exposing how difficult it has become to separate national identity from politics.