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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home

The South African designer is taking a step back from the global stage by prioritising his local market, investing in DTC and working with new stockists across Africa.


BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight

Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.


The Simple Math Behind Moncler’s Genius Spectacles

The Italian ski-wear brand’s large-scale events are a good example of how it’s able to play in the same league as brands with significantly larger budgets, argues Luca Solca.


Mytheresa Growth Slows, Profits Narrow Amid Challenges For E-Tailers

CEO Michael Kliger said the company would increase its focus on cultivating a top-end clientele as demand from aspirational consumers softens.


Former Chanel CEO Maureen Chiquet Joins La DoubleJ as Chairwoman

La DoubleJ, the Milan-based lifestyle brand best known for its exuberant, joyful prints and cheeky sense of humour, has named Maureen Chiquet its new chairwoman as it looks to ramp up global growth.


Chanel Set to Open a Beauty Store in Williamsburg This Summer

The store will reportedly house beauty and fragrance, further cementing the area as a hotspot for luxury.


Daniel Lee’s High-Stakes Burberry Debut, Explained

The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.


The Business Behind London and Milan’s Key Shows

Fashion week is stacked with big brands that have plenty to prove. Your guide to the stories behind the runway is below, along with what else to watch for this week.


Lanvin Group Reports 38 Percent Revenue Increase in 2022

The report is the first time the Chinese luxury company has disclosed financial performance since its SPAC listing.


Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?

Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.


Op-Ed | Go Big or Go Hyper-Niche

Powerful shifts in media-technology are rewriting the playbook for building a fashion brand in 2023, argues Thom Bettridge.


Hermès Sales Surged Despite China Shopping Disruptions

Revenues jumped 23 percent in the fourth quarter, contributing to a 'very strong' 2022, said executive chairman Axel Dumas.