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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Are Luxury Brands Overexposed?

Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.


How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand

The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.


It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately

The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.


Op-Ed | Banking Crises Are a Bad Look for Louis Vuitton and Gucci

The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion.


Fashion’s Future at Auction Houses

Traditional auction houses like Christie’s, Sotheby’s and Philips — known for selling Warhols, Picassos and antiques — are using Birkins and Jordans to cultivate their next generation of collectors.


London Fears Losing Luxury Shoppers to Paris and Milan

With the UK no longer offering tax breaks to international shoppers, customers are instead flocking to Paris and Milan.


Dior to Show at Mumbai’s ‘Gateway of India’ Monument

At European luxury’s first major outing in the fast-growing Indian market, designer Maria Grazia Chiuri will showcase the focus on feminist values and global craftsmanship that have helped power growth for Dior, BoF can exclusively reveal.


Fewer Risks on the Oscars Red Carpet

Sunday’s show should partially reverse a steep slide in awards show ratings, and give luxury brands a big platform. That, plus what else to watch for this week.


Inside Prada’s Best Year in Business

The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.


Aquazzura Launches Handbag Line at Paris Event

It comes ahead of a retail push by the brand, which will include a new location on London’s prestigious Bond Street and a revamp of its Paris flagship.


L Catterton to Take Majority Stake in A.P.C.

The French brand, founded and run by Jean Touitou since 1987, is looking to the LVMH-backed private equity firm to help it scale internationally.


What’s the Value of Viral Fashion?

More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts.