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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

A.P.C.’s Jean Touitou: ‘I’m Ready for a War’

The French designer talks to Tim Blanks about how he’s navigating the crisis and why the coronavirus can’t kill fashion.


Case Study | The Next Wave of Luxury E-Commerce

Online luxury retail is now 20 years old. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. What happens now?


What Shoppers Are Thinking Right Now

Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.


Gabriela Hearst, BoF 500: ‘It’s the Number One Rule of Survival: Don’t Panic’

During difficult times, go really slow, look for opportunities and don’t panic, says the New York-based designer.


Chanel to Produce Surgical Masks for France

The Parisian house, which had temporarily closed production sites in France, Italy and Switzerland due to coronavirus, said it would start manufacturing protective gear once prototypes were approved.


London and Paris Men’s and Couture Fashion Weeks Cancelled, Milan Men’s Week Postponed

The Covid-19 epidemic is upending fashion weeks around the world.


The BoF Podcast: Li Edelkoort Says the Coronavirus Is a Representation of our Conscience

In the latest special edition of the BoF Podcast, the Dutch trend forecaster says that the coronavirus pandemic is bringing to light what is wrong with society, teaching us to slow down and to change our ways.


Andrew Keith, BoF 500: ‘Keep Your Teams and Customers Close’

To manage through the coronavirus crisis, it’s critical to find new ways to stay connected with employees and customers, says the president of Lane Crawford and Joyce.


Armani Pivots to Produce Medical Overalls

A consortium of Italian fashion companies is soon expected to start producing million of protective face masks.


The End of the (Fashion) World as We Know It

If nature is inexorable, a volatile pathogen like coronavirus is its consummate ambassador and the fashion industry must change or die, writes Tim Blanks.


LVMH Says Will Not Buy Tiffany Shares on Open Market

The move could have allowed the luxury conglomerate to buy the jeweller at a lower price than the one agreed last year.


What Will Become of Fashion When the Epidemic Is Over?

Italian creators, from Giorgio Armani to Silvia Venturini Fendi, agree on one thing: the crisis is an opportunity to regain our long-lost soul.