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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Tommy Hilfiger Is Returning to New York Fashion Week in September

The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.


Inside the Activewear Brand Backed by Nick Jonas and Priyanka Chopra

Under new ownership, luxury skiwear brand Perfect Moment transitioned its focus from extreme sports to fashion-conscious mountain-goers. Now, it’s betting a tie-up with an A-list couple and growing its menswear and surf verticals will fuel a post-pandemic surge.


How Big Can Luxury Brands Get?

Last month, Kering set a medium-term sales target of €15 billion for flagship brand Gucci, far beyond what conventional wisdom once deemed possible.


Ex-Asos Chief Nick Beighton to Lead MatchesFashion, Replacing Paolo De Cesare

Beighton is the fourth CEO to run the luxury e-tailer in less than five years as its private equity owners struggle to improve performance.


What Will a Recession Mean for the Luxury Market?

An impending economic downturn is top of mind for the sector right now. BoF breaks down the key implications for the industry.


Balenciaga to Open Paris ‘Couture Store’

The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.


Brooklyn Museum Exhibit Honours Virgil Abloh

The show includes pieces from the late designer's two decades in fashion, music, architecture and art.


Will Gucci’s New Creative Configuration Work?

The Italian megabrand has partitioned its creative department and recruited Maria Cristina Lomanto to oversee merchandising. Is it enough to reignite consumer interest? Luca Solca does the analysis.


Jacquemus, Now Nike-Approved, Opens ‘New Era’ in Provence

Simon Porte Jacquemus’ showmanship, social-media savvy and ultra-recognisable designs have turned his regionally-inspired label into a global hit.


Inside the Shakeup at Marc Jacobs

Designer Marc Jacobs, CEO Eric Marechalle and LVMH Fashion Group boss Sidney Toledano speak exclusively to BoF about what it took to get the brand back on track.


Virtual Fashion for $8.99 Isn’t the Answer

This week, Meta began selling low-cost digital outfits by Balenciaga, Prada and Thom Browne, sparking a debate on how virtual fashion fits into the luxury business model.


Acne’s Plan to Step Into the Spotlight

The low-key Swedish luxury label built a $285 million business trading in effortless, understated cool. After growth stalled during the pandemic, the brand is shaking up its retail and marketing strategies in a bid to regain consumers’ attention and reinvigorate sales.