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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine

The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.


How LVMH Dominates the Luxury Business

Above all, the French conglomerate benefits from the sheer scale of its core megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, writes Luca Solca.


The Future of Designer Bags in Five Charts

In its latest report, BoF Insights unpacks the dynamics that are fast reshaping what, why and how consumers buy designer bags and small leather goods.


The 5 Biggest Threats to Luxury’s Remarkable Run

This week, luxury’s biggest brands must demonstrate they have a plan to navigate China’s Covid Zero policy, a tumultuous global economy, the crypto crash and more. Plus, BoF tells you what else to watch for in the coming week.


Meet Marc Jacobs-Approved Knitwear Upstart Nong Rak

Fresh off a collaboration with Marc Jacobs sub-brand Heaven, designers Cherry and Home Phuangfueang have attracted early interest from retailers for their fuzzy graphic knits.


Armani Returns to Profitability, Trading Above Pre-Pandemic Levels

The closely-held Italian fashion giant reported consolidated revenues of over €2 billion for 2021, meeting its rebound target a year earlier than owner and CEO Giorgio Armani had forecast.


BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.


Thom Browne’s Path to $500 Million, 500 Square Feet at a Time

The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.


Masterclass | The New Era of Designer Bags

Designer bags and small leather goods are crucial to fashion brands. And they’re set to become even more important. Learn why with BoF Insights.


Tommy Hilfiger Is Returning to New York Fashion Week in September

The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.


Inside the Activewear Brand Backed by Nick Jonas and Priyanka Chopra

Under new ownership, luxury skiwear brand Perfect Moment transitioned its focus from extreme sports to fashion-conscious mountain-goers. Now, it’s betting a tie-up with an A-list couple and growing its menswear and surf verticals will fuel a post-pandemic surge.


How Big Can Luxury Brands Get?

Last month, Kering set a medium-term sales target of €15 billion for flagship brand Gucci, far beyond what conventional wisdom once deemed possible.