Sephora to Launch at Marks & Spencer
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.

A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.

Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.

While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.

Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.

Once relegated to drugstores and niche outlets, beauty and personal care products are now front and centre, with retailers like Woolworths Holdings Ltd. leading the charge.

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.
The Wegovy maker has signed a deal to license an experimental obesity pill from China’s Jiangsu Hengrui Pharmaceuticals as it seeks to regain share of the global GLP-1 market.
The smart ring maker said on Tuesday it has delayed its US initial public offering, citing market uncertainty.
As of Monday, the premium brand’s website has been updated with a message announcing its closure.
The niche perfume brand has been purchased by the new beauty operator created and backed by German investment firm Athos.
BOLD, the French conglomerate’s venture capital fund, will collaborate with retailer Nykaa to invest in the next generation of Indian beauty brands.
The European investor, which previously backed Medik8, has taken a 49 percent stake in the premium French nail line.
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.