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Beauty

Analysis and advice on the fast-evolving beauty business.

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.


Augustinus Bader and the Celebrity Science Experiment

After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.

Augustinus Bader and the Celebrity Science Experiment

After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.


Are Candle Brands Okay?

A burning question for the $4.1 billion industry.

Are Candle Brands Okay?

A burning question for the $4.1 billion industry.


Glossier’s Clean Slate; MCo Dupes Sephora and More

I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.

Glossier’s Clean Slate; MCo Dupes Sephora and More

I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.


Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.


The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.

The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.


How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.

How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.


Supplements Are Booming. So Is Scepticism.

Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.

Supplements Are Booming. So Is Scepticism.

Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.


Plastic Surgeons Wrestle With Requests for ‘Mar-A-Lago Face’

The puffy, artificial look is rising in popularity - thanks to Maga elite such as Kristi Noem and Matt Gaetz.

Plastic Surgeons Wrestle With Requests for ‘Mar-A-Lago Face’

The puffy, artificial look is rising in popularity - thanks to Maga elite such as Kristi Noem and Matt Gaetz.


How Auberge Collection Is Redefining Luxury Wellbeing

As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.

How Auberge Collection Is Redefining Luxury Wellbeing

As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.


As Wellness Trends Go Upscale, Nestlé’s Mass-Market Vitamins Lose Some Shine

Nestle wants out of mass-market vitamins. But a move by consumers towards more expensive, science-backed products risks complicating the Swiss conglomerate's effort to fetch a high price for its underperforming brands.

As Wellness Trends Go Upscale, Nestlé’s Mass-Market Vitamins Lose Some Shine

Nestle wants out of mass-market vitamins. But a move by consumers towards more expensive, science-backed products risks complicating the Swiss conglomerate's effort to fetch a high price for its underperforming brands.


What’s Driving the Pocket Dermatology Boom

Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.

What’s Driving the Pocket Dermatology Boom

Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.