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The Business of Beauty Global Forum

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How Beauty Brands Can Build Intuitive Customer Journeys

At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with Klaviyo’s vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty.


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How To Win on TikTok Shop

As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.


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Turning Brand Equity Into a Growth Engine for Beauty Players

At The Business of Beauty Global Forum, Front Row’s chief revenue officer Christopher Skinner joined BoF’s Yasmine Dahlberg on stage to explore why the beauty brands pulling ahead treat marketplaces, retail, DTC and AI discovery as one system.


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Inside the BoF and Clinuvel Community Lunch Exploring the Future of Skin Health

Investors from Goldman Sachs, L Catterton and Bansk Beauty joined leaders from L’Oréal, Harrods, Space NK and Unilever at The Business of Beauty Global Forum to examine how advances in medicine, biotechnology and longevity are redefining the future of skin health.


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How Prestige Beauty Customers Define Value Today

At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.


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Inside Sephora’s Community Lunch at The Business of Beauty Global Forum

Executives and founders from companies such as L’Oréal, Pattern Beauty, Dermalogica, Citi, E.l.f. Beauty, Glossier, Olaplex, Tatcha and Isamaya Beauty gathered for an intimate lunch at Stanly Ranch, hosted by Sephora, to celebrate the Global Forum community.


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The Business of Beauty Global Forum 2025 Concludes with Farewell Celebration

BoF and L’Oréal Groupe honoured six winners at The Business of Beauty Global Forum farewell dinner.