Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
consumers
Retail
Saks Global Exits Bankruptcy and Rebrands to Exemplar Luxury Group
The new corporate identity is meant to signal a new chapter for the retailer and hold the retailer accountable to a higher standard of partnership to brands, consumers and its employees, said CEO Geoffroy van Raemdonck.
Saks Global Exits Bankruptcy and Rebrands to Exemplar Luxury Group
The new corporate identity is meant to signal a new chapter for the retailer and hold the retailer accountable to a higher standard of partnership to brands, consumers and its employees, said CEO Geoffroy van Raemdonck.
Partner Content
How Creative Promotions Are Reshaping Customer Engagement
Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key extracts from the report, alongside analysis of the shifts reshaping promotional strategy.
How Creative Promotions Are Reshaping Customer Engagement
Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key extracts from the report, alongside analysis of the shifts reshaping promotional strategy.
Beauty
How a Magazine Becomes a Lifestyle Brand
Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.
How a Magazine Becomes a Lifestyle Brand
Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.
Retail
Opinion: Amazon Should Share the Wealth of Its Prime Day Data
Simply repeating last year’s comment — that Prime Day was the biggest ever, generating record sales — won’t cut it, argues Andrea Felsted.
Opinion: Amazon Should Share the Wealth of Its Prime Day Data
Simply repeating last year’s comment — that Prime Day was the biggest ever, generating record sales — won’t cut it, argues Andrea Felsted.
Technology
AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Media
Britain Announces Sweeping Social Media Ban for Under-16s
Prime minister Keir Starmer outlined measures against platforms including TikTok and Instagram, as well as gaming sites that allow strangers to communicate with children, with implications for fashion’s marketing playbook and the tween influencer economy.
Britain Announces Sweeping Social Media Ban for Under-16s
Prime minister Keir Starmer outlined measures against platforms including TikTok and Instagram, as well as gaming sites that allow strangers to communicate with children, with implications for fashion’s marketing playbook and the tween influencer economy.
Retail
The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
News & Analysis
Listen to the Defining Fashion Stories of the Week
You can now listen to a selection of the most important BoF articles of the week, while on the go. Discover the same our agenda-setting analysis and expert reporting, now available in audio.
Listen to the Defining Fashion Stories of the Week
You can now listen to a selection of the most important BoF articles of the week, while on the go. Discover the same our agenda-setting analysis and expert reporting, now available in audio.
Luxury
Rolex Raises Gold Watch Prices Again
Super-rich clients remain undeterred from purchasing investment timepieces even while more middle class customers have stopped spending on luxury.
Rolex Raises Gold Watch Prices Again
Super-rich clients remain undeterred from purchasing investment timepieces even while more middle class customers have stopped spending on luxury.
Beauty
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
Marketing
For Some Brands, Pride Month Is Sexy Again
Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.
For Some Brands, Pride Month Is Sexy Again
Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.
Partner Content
Inside Farfetch’s Strategy for a New Era of Luxury Experience
Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.
Inside Farfetch’s Strategy for a New Era of Luxury Experience
Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.