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Marketing

Why This Summer’s Fashion Campaigns Are All-In on Retro Escapism

Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.

Marketing

Why This Summer’s Fashion Campaigns Are All-In on Retro Escapism

Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.


Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.

Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.


Beauty

Exclusive: Can Refy Conquer Europe?

After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.

Beauty

Exclusive: Can Refy Conquer Europe?

After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.


Retail

Gymshark Founder in Talks to Buy Back Part of Stake Sold to Private Equity

Ben Francis is in discussions to buy back a portion of the 21 percent stake he sold in 2020 as he looks to increase his control of the activewear brand.

Retail

Gymshark Founder in Talks to Buy Back Part of Stake Sold to Private Equity

Ben Francis is in discussions to buy back a portion of the 21 percent stake he sold in 2020 as he looks to increase his control of the activewear brand.


Beauty

The Festival Where Haircutting Is a Spectator Sport

At Sydney’s Hair festival, professionals from the hair industry put their locks on show — and jostle for a view of the live cutting competition.

Beauty

The Festival Where Haircutting Is a Spectator Sport

At Sydney’s Hair festival, professionals from the hair industry put their locks on show — and jostle for a view of the live cutting competition.


Luxury

Icicle: Capturing Interest in Chinese Brands

Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.

Luxury

Icicle: Capturing Interest in Chinese Brands

Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.


Beauty

How a Veteran Beauty Founder Plans to Win Gen Z

Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 

Beauty

How a Veteran Beauty Founder Plans to Win Gen Z

Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 


Beauty

What Is ‘Shilajit’, MAHA’s New Favourite Supplement?

Touted by vaccine sceptics and podcasters like Joe Rogan, shilajit may have real health benefits, but the supply comes with a mountain of worrisome questions.

Beauty

What Is ‘Shilajit’, MAHA’s New Favourite Supplement?

Touted by vaccine sceptics and podcasters like Joe Rogan, shilajit may have real health benefits, but the supply comes with a mountain of worrisome questions.


Luxury

Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand

Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.

Luxury

Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand

Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.


Beauty

Can Wellness Take Thai Beauty Global?

Kosé-owned Pañpuri is set to open 16 new sensory-focused boutiques across North Asia as demand grows for beauty products from Thailand.

Beauty

Can Wellness Take Thai Beauty Global?

Kosé-owned Pañpuri is set to open 16 new sensory-focused boutiques across North Asia as demand grows for beauty products from Thailand.


Partner Content

How Amazon Beauty Is Redefining Discovery

At The Business of Beauty Global Forum, Amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine.

Partner Content

How Amazon Beauty Is Redefining Discovery

At The Business of Beauty Global Forum, Amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine.


Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.

Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.