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Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches. His work has appeared in The New York times, The Financial Times, Vogue, Vanity Fair, and more. He is the host of The Luxury Society Podcast and frequently speaks at international events on the state of the luxury watch industry.

    Luxury

    Is State Aid the Swiss Watchmaking Sector’s Fig Leaf?

    Switzerland’s support for watchmaker jobs has been extended another year, but a wider structural problem looms.

    Luxury

    Is State Aid the Swiss Watchmaking Sector’s Fig Leaf?

    Switzerland’s support for watchmaker jobs has been extended another year, but a wider structural problem looms.


    Luxury

    Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

    Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.

    Luxury

    Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

    Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.


    Luxury

    Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

    As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.

    Luxury

    Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

    As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.


    Luxury

    What Watch CEOs Said in Geneva

    In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.

    Luxury

    What Watch CEOs Said in Geneva

    In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.


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    Luxury

    Watches & Wonders: Who’s Here, Who’s Not and What to Expect

    In his latest briefing, watches expert Robin Swithinbank takes the temperature as the Swiss watchmaking industry kicks off Geneva Watch Week. Audemars Piguet’s return, heavyweight no-shows, the mood amongst CEOs and more.

    Luxury

    Watches & Wonders: Who’s Here, Who’s Not and What to Expect

    In his latest briefing, watches expert Robin Swithinbank takes the temperature as the Swiss watchmaking industry kicks off Geneva Watch Week. Audemars Piguet’s return, heavyweight no-shows, the mood amongst CEOs and more.


    Luxury

    Is the Luxury Watches Recovery on Hold Again?

    In his latest bi-monthly briefing, watches expert Robin Swithinbank examines how the war in the Middle East is weighing on growth prospects and offers a preview of the sector’s flagship annual fair, Watches & Wonders.

    Luxury

    Is the Luxury Watches Recovery on Hold Again?

    In his latest bi-monthly briefing, watches expert Robin Swithinbank examines how the war in the Middle East is weighing on growth prospects and offers a preview of the sector’s flagship annual fair, Watches & Wonders.


    Luxury

    A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe

    New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.

    Luxury

    A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe

    New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.


    Luxury

    Swatch Group vs Morgan Stanley: It’s Time for Transparency

    After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.

    Luxury

    Swatch Group vs Morgan Stanley: It’s Time for Transparency

    After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.


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    Luxury

    Audemars Piguet’s Plan to Extend Its Winning Streak

    The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.

    Luxury

    Audemars Piguet’s Plan to Extend Its Winning Streak

    The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.


    Sports

    Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?

    Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.

    Sports

    Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?

    Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.


    Luxury

    Is the Storm Blowing Over for Watchmakers? Yes and No

    It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.

    Luxury

    Is the Storm Blowing Over for Watchmakers? Yes and No

    It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.


    Luxury

    LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?

    Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.

    Luxury

    LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?

    Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.