Eoghan O’Donnell
Junior Commercial Writer
Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships. Eoghan previously worked at British Vogue, and has a Bachelor’s in English from University College Cork and a Master’s in Journalism from City, University of London.
Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
How COS Nurtures Its Next Generation of Leaders
Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.
How COS Nurtures Its Next Generation of Leaders
Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.
How COS Orchestrates a Global Elevated Store Experience
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.
How COS Orchestrates a Global Elevated Store Experience
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.
How to Navigate the Workplace After a Restructuring
BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.
How to Navigate the Workplace After a Restructuring
BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.
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Inside the Creative Team Crafting COS’ Collections
The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.
Inside the Creative Team Crafting COS’ Collections
The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
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How I Became... Fashion Designer David Koma
The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.
How I Became... Fashion Designer David Koma
The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.
How I Became… NFL’s First-Ever Fashion Editor
After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.
How I Became… NFL’s First-Ever Fashion Editor
After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.