Eoghan O’Donnell
Junior Commercial Writer

Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships. Eoghan previously worked at British Vogue, and has a Bachelor’s in English from University College Cork and a Master’s in Journalism from City, University of London.


Off-White Invites 10 Creatives To Define What Makes An Icon
At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.

Off-White Invites 10 Creatives To Define What Makes An Icon
At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.

How Reliable Logistics Data Optimises AI Discoverability
With agentic commerce growing, brands need infrastructure that machines can trust and experiences that customers remember.

How Reliable Logistics Data Optimises AI Discoverability
With agentic commerce growing, brands need infrastructure that machines can trust and experiences that customers remember.

How Hyosung Is Taking Bio-Materials to Industrial Scale
The world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more.

How Hyosung Is Taking Bio-Materials to Industrial Scale
The world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more.

The Debrief | The Fashion and Beauty Companies Everyone Wants to Work For
As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF’s Eoghan O’Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF’s Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.

The Debrief | The Fashion and Beauty Companies Everyone Wants to Work For
As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF’s Eoghan O’Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF’s Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.
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Knowledge Report | How AI Is Reshaping the Battle for Fashion and Beauty Talent
Fashion and beauty workers are AI optimists — but their employers aren’t keeping up. BoF Careers’ annual survey of 2,926 professionals reveals a widening gap between what talent expects and what the industry delivers.

Knowledge Report | How AI Is Reshaping the Battle for Fashion and Beauty Talent
Fashion and beauty workers are AI optimists — but their employers aren’t keeping up. BoF Careers’ annual survey of 2,926 professionals reveals a widening gap between what talent expects and what the industry delivers.

Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.

Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.

How COS Nurtures Its Next Generation of Leaders
Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.

How COS Nurtures Its Next Generation of Leaders
Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.

How COS Orchestrates a Global Elevated Store Experience
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.

How COS Orchestrates a Global Elevated Store Experience
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.
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How to Navigate the Workplace After a Restructuring
BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.

How to Navigate the Workplace After a Restructuring
BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.

Inside the Creative Team Crafting COS’ Collections
The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.

Inside the Creative Team Crafting COS’ Collections
The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.

The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.

The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.