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Eoghan O’Donnell

Junior Commercial Writer

Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships. Eoghan previously worked at British Vogue, and has a Bachelor’s in English from University College Cork and a Master’s in Journalism from City, University of London.

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    Off-White Invites 10 Creatives To Define What Makes An Icon

    At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.

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    Off-White Invites 10 Creatives To Define What Makes An Icon

    At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.


    Partner Content

    How Reliable Logistics Data Optimises AI Discoverability

    With agentic commerce growing, brands need infrastructure that machines can trust and experiences that customers remember.

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    How Reliable Logistics Data Optimises AI Discoverability

    With agentic commerce growing, brands need infrastructure that machines can trust and experiences that customers remember.


    Partner Content

    How Hyosung Is Taking Bio-Materials to Industrial Scale

    The world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more.

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    How Hyosung Is Taking Bio-Materials to Industrial Scale

    The world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more.


    Workplace & Talent

    The Debrief | The Fashion and Beauty Companies Everyone Wants to Work For

    As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF’s Eoghan O’Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF’s Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.

    Workplace & Talent

    The Debrief | The Fashion and Beauty Companies Everyone Wants to Work For

    As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF’s Eoghan O’Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF’s Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.


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    Workplace & Talent

    Knowledge Report | How AI Is Reshaping the Battle for Fashion and Beauty Talent

    Fashion and beauty workers are AI optimists — but their employers aren’t keeping up. BoF Careers’ annual survey of 2,926 professionals reveals a widening gap between what talent expects and what the industry delivers.

    Workplace & Talent

    Knowledge Report | How AI Is Reshaping the Battle for Fashion and Beauty Talent

    Fashion and beauty workers are AI optimists — but their employers aren’t keeping up. BoF Careers’ annual survey of 2,926 professionals reveals a widening gap between what talent expects and what the industry delivers.


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    Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy

    As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.

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    Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy

    As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.


    Partner Content

    How COS Nurtures Its Next Generation of Leaders

    Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.

    Partner Content

    How COS Nurtures Its Next Generation of Leaders

    Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.


    Partner Content

    How COS Orchestrates a Global Elevated Store Experience

    As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.

    Partner Content

    How COS Orchestrates a Global Elevated Store Experience

    As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.


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    Workplace & Talent

    How to Navigate the Workplace After a Restructuring

    BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.

    Workplace & Talent

    How to Navigate the Workplace After a Restructuring

    BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.


    Partner Content

    Inside the Creative Team Crafting COS’ Collections

    The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.

    Partner Content

    Inside the Creative Team Crafting COS’ Collections

    The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.


    Partner Content

    The Strategies Transforming Fashion and Beauty’s Customer Experience

    From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

    Partner Content

    The Strategies Transforming Fashion and Beauty’s Customer Experience

    From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.


    Partner Content

    The Customer Engagement Realities Reshaping Fashion and Beauty

    Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.

    Partner Content

    The Customer Engagement Realities Reshaping Fashion and Beauty

    Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.