Eoghan O’Donnell
Junior Commercial Writer
Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships. Eoghan previously worked at British Vogue, and has a Bachelor’s in English from University College Cork and a Master’s in Journalism from City, University of London.
At 40, Stuart Weitzman Looks to Cement Its Place in Fashion
The New York-based luxury footwear label is rethinking how its history of innovation can resonate with a new generation of luxury shoppers. Global brand president Jonathan Lelonek discusses refreshing the brand’s product codes and reconnecting with what today’s consumer wants.
How Unilever Attracts and Develops Beauty’s Next Generation of Talent
As the beauty industry evolves to cover new frontiers, global beauty giant Unilever is proactively shaping its talent strategy to meet the new business realities.
Fashion’s Most Influential Figures Come Together at The BoF 500 Gala 2026
Fashion leaders, rising talents and cultural figures representing more than 100 nationalities gathered in Paris to celebrate The BoF 500 Class of 2026, the newest additions to the definitive index of people shaping the global fashion industry.
Off-White Invites 10 Creatives To Define What Makes An Icon
At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.
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How Reliable Logistics Data Optimises AI Discoverability
With agentic commerce growing, brands need infrastructure that machines can trust and experiences that customers remember.
How Hyosung Is Taking Bio-Materials to Industrial Scale
The world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more.
The Debrief | The Fashion and Beauty Companies Everyone Wants to Work For
As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF’s Eoghan O’Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF’s Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.
Knowledge Report | How AI Is Reshaping the Battle for Fashion and Beauty Talent
Fashion and beauty workers are AI optimists — but their employers aren’t keeping up. BoF Careers’ annual survey of 2,926 professionals reveals a widening gap between what talent expects and what the industry delivers.
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Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
How COS Nurtures Its Next Generation of Leaders
Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.
Inside Amazon Beauty’s Bid to Become a Discovery-Led Destination
As competition intensifies across the beauty category, Amazon Beauty is leveraging AI, entertainment, premiumisation and frictionless checkout to help brands turn browsing into purchase.
How COS Orchestrates a Global Elevated Store Experience
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.