Amazon Loses US Court Ban on Perplexity’s AI Shopping Tools
The ruling is the first by a federal appeals court to address whether AI agents acting on behalf of users can legally access online platforms.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports
As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.
Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports
As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.
How Fashion Businesses Can Mitigate Cyber Risk
In an increasingly digitised economy, cyber risks are rising fast. To protect their customers, business operations and creative assets, fashion companies need to strengthen their defences.
How Fashion Businesses Can Mitigate Cyber Risk
In an increasingly digitised economy, cyber risks are rising fast. To protect their customers, business operations and creative assets, fashion companies need to strengthen their defences.
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: What Product Passports Will Do for Brands
Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.
The Year Ahead: What Product Passports Will Do for Brands
Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.
The Year Ahead: Shoring Up Fashion’s Cyber Defenses
Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.
The Year Ahead: Shoring Up Fashion’s Cyber Defenses
Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.
VOICES 2021: Innovations Changing Fashion
In the third session of BoF’s annual gathering, Merlin Sheldrake, Ian Rogers, Wayne McGregor and others examined mycelium-based leather, virtual clothing, cyber threats and AI.
VOICES 2021: Innovations Changing Fashion
In the third session of BoF’s annual gathering, Merlin Sheldrake, Ian Rogers, Wayne McGregor and others examined mycelium-based leather, virtual clothing, cyber threats and AI.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Virtual Fashion Is Big News. Can It Be Big Business?
From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.
Virtual Fashion Is Big News. Can It Be Big Business?
From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Masterclass | Fashion’s New Digital Frontier
Virtual fashion has blown up this year, as brands have dabbled in gaming and piled into the NFT craze. Assess whether it's a bubble or the next big thing with BoF Insights.
Masterclass | Fashion’s New Digital Frontier
Virtual fashion has blown up this year, as brands have dabbled in gaming and piled into the NFT craze. Assess whether it's a bubble or the next big thing with BoF Insights.
How the New Wave of Fast Fashion Brands Really Work
Edikted is less than a year old but it’s all over TikTok and already topping search rankings among Gen Z consumers. The brand’s founder explains his formula.
How the New Wave of Fast Fashion Brands Really Work
Edikted is less than a year old but it’s all over TikTok and already topping search rankings among Gen Z consumers. The brand’s founder explains his formula.
THE NEWS IN BRIEF
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.