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After Covid, PCR Tests Are Coming For Cotton

The idea of being able to trace the cotton in a garment to its geographic source with a simple test is seductive and possible in theory. But making it a reality requires overcoming some big challenges.
A farmer in a red shirt and wide-brimmed hat picks cotton.
A farmer harvests cotton in Hami, Xinjiang Uighur autonomous region of China. (Getty Images)

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About the author
Marc Bain
Marc Bain

Marc Bain is the UK Editor at The Business of Fashion. He is based in London and oversees BoF's case studies and executive memos, as well as driving its technology coverage.

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