Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Marc Bain
News, Features and Reports Editor
Marc Bain is News, Features and Reports Editor at The Business of Fashion. He is based in London and drives BoF’s coverage of technology and innovation, from startups to Big Tech. Previously, he was a reporter at Quartz, where he won a 2021 SABEW award for data journalism, and has worked in the fashion industry. He has a Bachelors in Journalism from New York University.
Technology
The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
Executive Briefings
The Executive Briefing: Fashion’s AI Reorg; Sports Mania Takes Over; Fighting Extreme Heat
Fashion businesses reorganise around AI, Knicks fever and the World Cup create excitement and high temperatures scorch fashion’s runways to its supply chain. Read on for your analysis of the top news in June.
The Executive Briefing: Fashion’s AI Reorg; Sports Mania Takes Over; Fighting Extreme Heat
Fashion businesses reorganise around AI, Knicks fever and the World Cup create excitement and high temperatures scorch fashion’s runways to its supply chain. Read on for your analysis of the top news in June.
Technology
Can Meta Sell Smart Glasses Without Ray-Ban?
Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.
Can Meta Sell Smart Glasses Without Ray-Ban?
Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.
Retail
Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.
Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.
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Executive Briefings
The Executive Briefing: Shein Buys Everlane; The Watch Collab of the Year; GLP-1s Reshape Fashion
Shein’s acquisition of Everlane brims over with symbolism, Swatch and Audemars Piguet cause a frenzy and GLP-1s force fashion to rethink fit. Keep reading for your analysis of May’s top news.
The Executive Briefing: Shein Buys Everlane; The Watch Collab of the Year; GLP-1s Reshape Fashion
Shein’s acquisition of Everlane brims over with symbolism, Swatch and Audemars Piguet cause a frenzy and GLP-1s force fashion to rethink fit. Keep reading for your analysis of May’s top news.
Technology
AI Is Ushering in a New Era for Product Search
Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.
AI Is Ushering in a New Era for Product Search
Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.
Technology
10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.
10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.
Technology
The Debrief | Why People Hate AI
The Debrief host Sheena Butler-Young is joined by BoF’s Marc Bain and Haley Crawford to unpack why the industry’s push for AI-led efficiency is starting to rub shoppers the wrong way.
The Debrief | Why People Hate AI
The Debrief host Sheena Butler-Young is joined by BoF’s Marc Bain and Haley Crawford to unpack why the industry’s push for AI-led efficiency is starting to rub shoppers the wrong way.
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Technology
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Technology
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Retail
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
Global Markets
How the Middle East Crisis Has Reshaped Global Fashion
The conflict is already disrupting retail, driving up material costs and squeezing global supply chains, with price hikes likely next.
How the Middle East Crisis Has Reshaped Global Fashion
The conflict is already disrupting retail, driving up material costs and squeezing global supply chains, with price hikes likely next.
The News in Brief
AI Fragrance Company Osmo Raises $70 Million
The AI-powered scent design platform will use the funds to expand its team and operations as demand grows for its services.
Aura Blockchain Consortium Appoints New CEO
Marcel Härtlein, who was most recently head of digital and IT at crystal maker and Aura member Lalique, will focus on expanding the group’s global membership.
Nike Sold RTFKT in December
The sale came roughly a year after the virtual sneaker and fashion brand ceased operations.
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.
H&M Releases First Images With AI Digital Twins
The company debuted the images on Instagram on Wednesday, in a post that explained its approach to AI imagery.
Crypto-Luxury Brand 9dcc Is Shutting Down
The brand cited headwinds in web3 and softness in the luxury market for its decision in an announcement Tuesday.
Apparel Manufacturing Countries Seek to Negotiate With Trump on Tariffs
Asian manufacturing hubs for fashion and footwear including Vietnam, Indonesia, Cambodia and India have said they won’t retaliate against Trump’s tariffs and are willing to make concessions.