Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Technology
Has Fashion Had Enough of AI?
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
Has Fashion Had Enough of AI?
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
Executive Briefings
The Executive Briefing: What Makes a Great Store; The Declining Importance of Follower Counts; Feeding Instagram’s Ad Machine
BoF picks the world's best independent fashion retailers, British brands rush to the US and follower counts matter less than ever. Read on for your analysis of August's top news.
The Executive Briefing: What Makes a Great Store; The Declining Importance of Follower Counts; Feeding Instagram’s Ad Machine
BoF picks the world's best independent fashion retailers, British brands rush to the US and follower counts matter less than ever. Read on for your analysis of August's top news.
Technology
Is Fashion Stuck in Its Simulation Era?
A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.
Is Fashion Stuck in Its Simulation Era?
A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.
Luxury
How Brands Can Still Win Over Back-to-School Shoppers
Consumers are feeling the pressure of inflation, high gas prices and economic uncertainty this back-to-school season. But they’re still spending on fashion — when brands can prove they’re worth the money.
How Brands Can Still Win Over Back-to-School Shoppers
Consumers are feeling the pressure of inflation, high gas prices and economic uncertainty this back-to-school season. But they’re still spending on fashion — when brands can prove they’re worth the money.
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Technology
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
Executive Briefings
The Executive Briefing: What Luxury Shoppers Want; Retail’s New Hot Spots; The Backlash Against Polyester
Luxury clients reveal what makes them buy, brands share the sports marketing strategies that work and shoppers reject synthetics. Keep reading for your analysis of July’s top news.
The Executive Briefing: What Luxury Shoppers Want; Retail’s New Hot Spots; The Backlash Against Polyester
Luxury clients reveal what makes them buy, brands share the sports marketing strategies that work and shoppers reject synthetics. Keep reading for your analysis of July’s top news.
Technology
AI Search Is Coming to Fashion Websites
Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.
AI Search Is Coming to Fashion Websites
Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.
Technology
The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
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Executive Briefings
The Executive Briefing: Fashion’s AI Reorg; Sports Mania Takes Over; Fighting Extreme Heat
Fashion businesses reorganise around AI, Knicks fever and the World Cup create excitement and high temperatures scorch fashion’s runways to its supply chain. Read on for your analysis of the top news in June.
The Executive Briefing: Fashion’s AI Reorg; Sports Mania Takes Over; Fighting Extreme Heat
Fashion businesses reorganise around AI, Knicks fever and the World Cup create excitement and high temperatures scorch fashion’s runways to its supply chain. Read on for your analysis of the top news in June.
Technology
Can Meta Sell Smart Glasses Without Ray-Ban?
Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.
Can Meta Sell Smart Glasses Without Ray-Ban?
Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.
Retail
Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.
Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.
Executive Briefings
The Executive Briefing: Shein Buys Everlane; The Watch Collab of the Year; GLP-1s Reshape Fashion
Shein’s acquisition of Everlane brims over with symbolism, Swatch and Audemars Piguet cause a frenzy and GLP-1s force fashion to rethink fit. Keep reading for your analysis of May’s top news.
The Executive Briefing: Shein Buys Everlane; The Watch Collab of the Year; GLP-1s Reshape Fashion
Shein’s acquisition of Everlane brims over with symbolism, Swatch and Audemars Piguet cause a frenzy and GLP-1s force fashion to rethink fit. Keep reading for your analysis of May’s top news.
The News in Brief
AI Fragrance Company Osmo Raises $70 Million
The AI-powered scent design platform will use the funds to expand its team and operations as demand grows for its services.
Aura Blockchain Consortium Appoints New CEO
Marcel Härtlein, who was most recently head of digital and IT at crystal maker and Aura member Lalique, will focus on expanding the group’s global membership.
Nike Sold RTFKT in December
The sale came roughly a year after the virtual sneaker and fashion brand ceased operations.
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.
H&M Releases First Images With AI Digital Twins
The company debuted the images on Instagram on Wednesday, in a post that explained its approach to AI imagery.
Crypto-Luxury Brand 9dcc Is Shutting Down
The brand cited headwinds in web3 and softness in the luxury market for its decision in an announcement Tuesday.
Apparel Manufacturing Countries Seek to Negotiate With Trump on Tariffs
Asian manufacturing hubs for fashion and footwear including Vietnam, Indonesia, Cambodia and India have said they won’t retaliate against Trump’s tariffs and are willing to make concessions.