Amazon Loses US Court Ban on Perplexity’s AI Shopping Tools
The ruling is the first by a federal appeals court to address whether AI agents acting on behalf of users can legally access online platforms.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
DAOs Are Coming for Fashion. What Are They?
Decentralised autonomous organisations are new, relatively small vehicles looking to change how fashion funds and produces everything from companies to T-shirts.
DAOs Are Coming for Fashion. What Are They?
Decentralised autonomous organisations are new, relatively small vehicles looking to change how fashion funds and produces everything from companies to T-shirts.
Why Hermès Probably Can’t Stop the MetaBirkin
Even if the luxury brand wins its case against the creator of the virtual interpretations of its famed bag, the NFTs can’t be erased, at least not in any conventional sense.
Why Hermès Probably Can’t Stop the MetaBirkin
Even if the luxury brand wins its case against the creator of the virtual interpretations of its famed bag, the NFTs can’t be erased, at least not in any conventional sense.
The Crypto Wealthy Are Luxury’s New Big Spenders
The swelling ranks of the crypto-rich are boosting US luxury sales, and unlike previous generations of tech wealth, many are splashing out large sums on fashion that gets them noticed.
The Crypto Wealthy Are Luxury’s New Big Spenders
The swelling ranks of the crypto-rich are boosting US luxury sales, and unlike previous generations of tech wealth, many are splashing out large sums on fashion that gets them noticed.
Will Brands Buy Into a Virtual Version of Rodeo Drive?
There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.
Will Brands Buy Into a Virtual Version of Rodeo Drive?
There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
The New Technologies Fashion Schools Are Teaching Students
Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.
The New Technologies Fashion Schools Are Teaching Students
Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.
How to Market an NFT
Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.
How to Market an NFT
Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.
Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.
How Brandlive Taps Hollywood Techniques to Create Digital Events
Brandlive has worked with numerous partners in the industry including Nike, Adidas and Levi’s to produce and stream live events to over 30 million viewers since January 2020. CEO Sam Kolbert-Hyle shares insights on what creates a successful digital event in fashion.
How Brandlive Taps Hollywood Techniques to Create Digital Events
Brandlive has worked with numerous partners in the industry including Nike, Adidas and Levi’s to produce and stream live events to over 30 million viewers since January 2020. CEO Sam Kolbert-Hyle shares insights on what creates a successful digital event in fashion.
How Online Privacy Rules Changed the Way Fashion Finds Customers
Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.
How Online Privacy Rules Changed the Way Fashion Finds Customers
Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
THE NEWS IN BRIEF
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.