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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Lessons From Metaverse Fashion Week

Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.

Lessons From Metaverse Fashion Week

Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.

BoF Professional Summit: New Frontiers in Fashion and Technology Livestream

Join us today at 09:30 EDT to watch the livestream.

BoF Professional Summit: New Frontiers in Fashion and Technology Livestream

Join us today at 09:30 EDT to watch the livestream.

At Brandlive, Evolving the Digital Showroom Experience

The digital events company, which has hosted the likes of Adidas and Levi’s, co-developed its new Showrooms product with Nike to deliver a best-in-class digital experience for brand stakeholders. BoF learns more.

At Brandlive, Evolving the Digital Showroom Experience

The digital events company, which has hosted the likes of Adidas and Levi’s, co-developed its new Showrooms product with Nike to deliver a best-in-class digital experience for brand stakeholders. BoF learns more.

How Ukraine’s Fashion-Tech Community Is Adapting to War

Ukraine’s strength in technology and creativity have led to a burgeoning fashion-tech sector. The Russian assault has now put its future at risk.

How Ukraine’s Fashion-Tech Community Is Adapting to War

Ukraine’s strength in technology and creativity have led to a burgeoning fashion-tech sector. The Russian assault has now put its future at risk.

What Digital IDs Can Do for Fashion

Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.

What Digital IDs Can Do for Fashion

Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.

Highsnobiety’s Newest Venture is an NFT Studio

A team dedicated to web3 projects will be creating NFTs for Highsnobiety and helping brands execute their own projects by providing creative and technical assistance.

Highsnobiety’s Newest Venture is an NFT Studio

A team dedicated to web3 projects will be creating NFTs for Highsnobiety and helping brands execute their own projects by providing creative and technical assistance.

At Snap Inc., Making Augmented Reality Work for Fashion

More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.

At Snap Inc., Making Augmented Reality Work for Fashion

More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.

Creative Agency MA + Group Launches NFT and Metaverse Division

It believes brands will need talent that can create 3D avatars and make NFTs as much as they currently need stylists and photographers to help them craft and communicate their images.

Creative Agency MA + Group Launches NFT and Metaverse Division

It believes brands will need talent that can create 3D avatars and make NFTs as much as they currently need stylists and photographers to help them craft and communicate their images.

How ‘The Age of Acceleration’ Will Transform Business

At BoF VOICES 2021, futurists Martin Raymond and Christopher Sanderson examined the series of fast-paced changes that will dominate the wider world in the coming decade — and advised on how brands must adapt.

How ‘The Age of Acceleration’ Will Transform Business

At BoF VOICES 2021, futurists Martin Raymond and Christopher Sanderson examined the series of fast-paced changes that will dominate the wider world in the coming decade — and advised on how brands must adapt.

New York Fashion Week Took On the Metaverse, With Mixed Results

As the foundations of this emerging digital world are being laid, brands are in the process of figuring out what works — and what doesn’t.

New York Fashion Week Took On the Metaverse, With Mixed Results

As the foundations of this emerging digital world are being laid, brands are in the process of figuring out what works — and what doesn’t.

What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.

What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.

After Covid, PCR Tests Are Coming For Cotton

The idea of being able to trace the cotton in a garment to its geographic source with a simple test is seductive, and possible in theory. But making it a reality requires overcoming some big challenges.

After Covid, PCR Tests Are Coming For Cotton

The idea of being able to trace the cotton in a garment to its geographic source with a simple test is seductive, and possible in theory. But making it a reality requires overcoming some big challenges.

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