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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.

Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.


Learn from Natalie Massenet and Natasha Franck at The BoF Professional Summit

Join us on May 4, 2022 at The Times Center, New York.

Learn from Natalie Massenet and Natasha Franck at The BoF Professional Summit

Join us on May 4, 2022 at The Times Center, New York.


The New Creatives Bringing Fashion Brands Into the Virtual World

Their mix of technical expertise and digital artistry has put 3D creators, game designers and NFT experts in high demand among fashion brands as they venture further into virtual territories.

The New Creatives Bringing Fashion Brands Into the Virtual World

Their mix of technical expertise and digital artistry has put 3D creators, game designers and NFT experts in high demand among fashion brands as they venture further into virtual territories.


Why Robots Still Can’t Do One of Fashion’s Most Important Jobs

Efforts to automate sewing have fallen short of expectations.

Why Robots Still Can’t Do One of Fashion’s Most Important Jobs

Efforts to automate sewing have fallen short of expectations.


The Key to E-Commerce Success: Treat Clothing as Content

For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.

The Key to E-Commerce Success: Treat Clothing as Content

For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.


The CFDA Launches Metaverse Education Programme

The program aims to inform US fashion talent about the metaverse and web3, and connect CFDA members with tools and resources to launch their own projects.

The CFDA Launches Metaverse Education Programme

The program aims to inform US fashion talent about the metaverse and web3, and connect CFDA members with tools and resources to launch their own projects.


Fashion’s New Approach to Setting Prices

Artificial intelligence is replacing intuition when it comes to determining what shoppers will pay.

Fashion’s New Approach to Setting Prices

Artificial intelligence is replacing intuition when it comes to determining what shoppers will pay.


Can The Metaverse Transform Fashion Business Models?

There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies?

Can The Metaverse Transform Fashion Business Models?

There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies?


Fashion’s Metaverse Dilemma: Dip a Toe or Wait and See?

If brands are going to experiment, now is arguably the time to test and learn, but nobody wants to look bad, least of all carefully cultivated fashion brands.

Fashion’s Metaverse Dilemma: Dip a Toe or Wait and See?

If brands are going to experiment, now is arguably the time to test and learn, but nobody wants to look bad, least of all carefully cultivated fashion brands.


Rental Platform By Rotation Raises $3 Million

Investors are eyeing the peer-to-peer model in rental because of its low cost structure.

Rental Platform By Rotation Raises $3 Million

Investors are eyeing the peer-to-peer model in rental because of its low cost structure.


How Brands Are Using NFTs to Keep Customers Hooked

Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.

How Brands Are Using NFTs to Keep Customers Hooked

Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.


3DLook Launches New Virtual Fitting Room Tool

The start-up’s automated product, available via a Shopify plug-in, shortens the time it takes for a brand to implement a virtual fitting room solution from months to about a week.

3DLook Launches New Virtual Fitting Room Tool

The start-up’s automated product, available via a Shopify plug-in, shortens the time it takes for a brand to implement a virtual fitting room solution from months to about a week.