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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Navigating New Fashion-Tech Frontiers

Fashion-tech visionaries gathered this week in New York for a BoF Professional Summit to assess and debate the industry’s next wave of technological transformation.

Navigating New Fashion-Tech Frontiers

Fashion-tech visionaries gathered this week in New York for a BoF Professional Summit to assess and debate the industry’s next wave of technological transformation.


Masterclass | The State of Fashion: Technology

BoF and McKinsey experts unpack the special edition report, talk strategy for testing new technologies and staying competitive and answer audience questions.

Masterclass | The State of Fashion: Technology

BoF and McKinsey experts unpack the special edition report, talk strategy for testing new technologies and staying competitive and answer audience questions.


Mark Zuckerberg Meets Italian Fashion Leaders

Meta’s founder and chief executive met up with several power players, according to the evidence on Instagram.

Mark Zuckerberg Meets Italian Fashion Leaders

Meta’s founder and chief executive met up with several power players, according to the evidence on Instagram.


Why Snapchat Might Be Close to Cracking Virtual Shopping

The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.

Why Snapchat Might Be Close to Cracking Virtual Shopping

The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.


The Debrief: Who Is Designing Fashion in the Metaverse?

BoF’s Marc Bain chats with Lauren Sherman about the 3D creators, game designers and NFT experts bringing fashion into the virtual world.

The Debrief: Who Is Designing Fashion in the Metaverse?

BoF’s Marc Bain chats with Lauren Sherman about the 3D creators, game designers and NFT experts bringing fashion into the virtual world.


Get Ready for the Great Fashion Tech Acceleration

As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.

Get Ready for the Great Fashion Tech Acceleration

As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.


Learn How to Work With TikTok Creators at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with TikTok creators Nic Kaufmann and Wisdom Kaye.

Learn How to Work With TikTok Creators at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with TikTok creators Nic Kaufmann and Wisdom Kaye.


Learn From RTFKT’s Benoit Pagotto at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with a line-up of expert speakers sharing their experiences and advice on how brands should think about their metaverse strategies.

Learn From RTFKT’s Benoit Pagotto at The BoF Professional Summit

Join us at The BoF Professional Summit in New York on May 4, 2022 with a line-up of expert speakers sharing their experiences and advice on how brands should think about their metaverse strategies.


What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media

The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.

What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media

The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.


Web3 Is Coming. Are You Ready? Join Us at The BoF Professional Summit.

Join us on May 4, 2022 at The Times Center, New York.

Web3 Is Coming. Are You Ready? Join Us at The BoF Professional Summit.

Join us on May 4, 2022 at The Times Center, New York.


For RTFKT and Nike, Sneaker NFTs Are Just the Start

RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.

For RTFKT and Nike, Sneaker NFTs Are Just the Start

RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.


Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.

Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.