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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Zalando Co-CEO on Bringing Data Science to Fashion Retail

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.

Zalando Co-CEO on Bringing Data Science to Fashion Retail

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.

At More Retailers, Algorithms Are Deciding What’s for Sale

Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.

At More Retailers, Algorithms Are Deciding What’s for Sale

Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.

Can Farfetch Change the Narrative Around Fashion Tech?

This week, everyone will be talking about earnings from Farfetch and Gap Inc., plus the amfAR Gala.

Can Farfetch Change the Narrative Around Fashion Tech?

This week, everyone will be talking about earnings from Farfetch and Gap Inc., plus the amfAR Gala.

The Future of Wearable Tech

Can augmented-reality glasses be to digital fashion what the iPod was to digital music?

The Future of Wearable Tech

Can augmented-reality glasses be to digital fashion what the iPod was to digital music?

What Google Can Do for Fashion

The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.

What Google Can Do for Fashion

The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.

The Traceability Tech Aiming to Unlock a More Sustainable Industry

Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.

The Traceability Tech Aiming to Unlock a More Sustainable Industry

Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.

In Web3’s Wild West, Offence or Defence?

This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.

In Web3’s Wild West, Offence or Defence?

This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.

What Fashion Needs to Know About the NFT Market Rollercoaster

NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?

What Fashion Needs to Know About the NFT Market Rollercoaster

NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?

Luxury’s Customer Experience Is Getting a Tech Upgrade

Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.

Luxury’s Customer Experience Is Getting a Tech Upgrade

Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.

How Fashion Can Utilise NFTs Today

BoF shares exclusive insights from its technology summit on the practical opportunities for NFTs in fashion and the current readiness of consumers.

How Fashion Can Utilise NFTs Today

BoF shares exclusive insights from its technology summit on the practical opportunities for NFTs in fashion and the current readiness of consumers.

Can Meta Make Wearable Technology Happen?

This week, everyone will be talking about Meta’s new store and its Ray-Ban smart glasses, plus the selloff in tech stocks that has hurt the prospects of fashion’s unicorns.

Can Meta Make Wearable Technology Happen?

This week, everyone will be talking about Meta’s new store and its Ray-Ban smart glasses, plus the selloff in tech stocks that has hurt the prospects of fashion’s unicorns.

Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities.

Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities.

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