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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store

Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store

Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.


Get Ready for More Lawsuits Like Adidas v. Nike

Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.

Get Ready for More Lawsuits Like Adidas v. Nike

Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.


Where Fashion-Tech Investors Are Putting Their Money

Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.

Where Fashion-Tech Investors Are Putting Their Money

Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.


What Brands Need to Know About Accepting Cryptocurrency

Gucci, Balenciaga, Farfetch and others are adopting crypto payments. But before brands follow, they need to consider a number of factors, from how to handle transactions to the risks involved.

What Brands Need to Know About Accepting Cryptocurrency

Gucci, Balenciaga, Farfetch and others are adopting crypto payments. But before brands follow, they need to consider a number of factors, from how to handle transactions to the risks involved.


The Secrets to Sustained Success on TikTok

At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.

The Secrets to Sustained Success on TikTok

At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.


How the Smart Money in Fashion Is Thinking About Web3

Investors with track records of predicting where fashion is headed have their own ideas of where the big opportunities lie in web3.

How the Smart Money in Fashion Is Thinking About Web3

Investors with track records of predicting where fashion is headed have their own ideas of where the big opportunities lie in web3.


The Technologies Reinventing Physical Retail

In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.

The Technologies Reinventing Physical Retail

In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.


How Fashion Can Use Digital IDs

Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon discuss what giving every garment a digital identity could do for fashion.

How Fashion Can Use Digital IDs

Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon discuss what giving every garment a digital identity could do for fashion.


Fashion’s Love of Tech Has Yet to Move the Needle on Sustainability

For all the buzz around embracing innovation, BoF’s latest Sustainability Index finds that new models and tech isn’t doing much to mitigate the fashion industry’s environmental and social impact.

Fashion’s Love of Tech Has Yet to Move the Needle on Sustainability

For all the buzz around embracing innovation, BoF’s latest Sustainability Index finds that new models and tech isn’t doing much to mitigate the fashion industry’s environmental and social impact.


The Opportunity in Hyper-Personalising Shopping

Big Data and AI can power one-to-one experiences that build long-term loyalty.

The Opportunity in Hyper-Personalising Shopping

Big Data and AI can power one-to-one experiences that build long-term loyalty.


COS Is Trying to Crack the Code On High-Tech Stores

The H&M brand is rolling out a suite of new in-store technologies at its US locations to engage shoppers and learn what works.

COS Is Trying to Crack the Code On High-Tech Stores

The H&M brand is rolling out a suite of new in-store technologies at its US locations to engage shoppers and learn what works.


What Happens to Fashion’s Start-Ups When Funding Dries Up?

After more than a decade of investors pouring money into seemingly any new company, profitable or not, many now look to be pulling back.

What Happens to Fashion’s Start-Ups When Funding Dries Up?

After more than a decade of investors pouring money into seemingly any new company, profitable or not, many now look to be pulling back.