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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.


5 Ways Retailers Can Gain an Edge Using Data

Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.

5 Ways Retailers Can Gain an Edge Using Data

Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.


The Days of Using ‘Buy Now, Pay Later’ for a $10 T-Shirt May Be Numbered

The BNPL industry is being put to the test by inflation and rising interest rates, but maybe the biggest question is whether it can ever work as a standalone business funding hordes of low-value purchases.

The Days of Using ‘Buy Now, Pay Later’ for a $10 T-Shirt May Be Numbered

The BNPL industry is being put to the test by inflation and rising interest rates, but maybe the biggest question is whether it can ever work as a standalone business funding hordes of low-value purchases.


What a Web3 Luxury Brand Looks Like

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.

What a Web3 Luxury Brand Looks Like

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.


Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.


Technology Is Fuelling and Fighting Compulsive Shopping

Apps and site blockers are seeking to curb compulsive shopping, but they’re battling an e-commerce apparatus fine-tuned to make it easier to buy stuff than ever before.

Technology Is Fuelling and Fighting Compulsive Shopping

Apps and site blockers are seeking to curb compulsive shopping, but they’re battling an e-commerce apparatus fine-tuned to make it easier to buy stuff than ever before.


The Era of the AI Fashion Designer Is Getting Closer

Image-generating AI programs like Dall-E Mini show how close the technology is to producing credible imitations of designer clothing, a scenario that would have a range of consequences for fashion.

The Era of the AI Fashion Designer Is Getting Closer

Image-generating AI programs like Dall-E Mini show how close the technology is to producing credible imitations of designer clothing, a scenario that would have a range of consequences for fashion.


Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.

Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.


The Debrief: Eva Chen on Meta’s Virtual Fashion Experiment

The vice president of fashion and shopping partnerships at Meta and BoF technology correspondent Marc Bain join Lauren Sherman to discuss the company’s new marketplace — which sells digital items from Thom Browne, Balenciaga and Prada — and the future of fashion on the platform.

The Debrief: Eva Chen on Meta’s Virtual Fashion Experiment

The vice president of fashion and shopping partnerships at Meta and BoF technology correspondent Marc Bain join Lauren Sherman to discuss the company’s new marketplace — which sells digital items from Thom Browne, Balenciaga and Prada — and the future of fashion on the platform.


Why Fashion Hasn’t Given Up on Crypto

Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.

Why Fashion Hasn’t Given Up on Crypto

Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.


How Technology Is Tearing Down Fashion’s Value Chain Siloes

Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.

How Technology Is Tearing Down Fashion’s Value Chain Siloes

Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.


The Fashion Industry’s War on Clothing Tags

The fashion industry hates those annoying clothing labels as much as you do.

The Fashion Industry’s War on Clothing Tags

The fashion industry hates those annoying clothing labels as much as you do.