Amazon Loses US Court Ban on Perplexity’s AI Shopping Tools
The ruling is the first by a federal appeals court to address whether AI agents acting on behalf of users can legally access online platforms.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The Secrets to a Successful NFT Drop
The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.
The Secrets to a Successful NFT Drop
The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
Is Now the Time to Hire a Virtual Influencer?
Virtual influencers had faded from fashion campaigns, but now amid all the metaverse hype they’re popping up again, with Prada and Pacsun turning to virtual faces.
Is Now the Time to Hire a Virtual Influencer?
Virtual influencers had faded from fashion campaigns, but now amid all the metaverse hype they’re popping up again, with Prada and Pacsun turning to virtual faces.
Why CryptoPunks and Bored Apes Are Fashion
NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.
Why CryptoPunks and Bored Apes Are Fashion
NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.
How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience
With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.
How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience
With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.
How Fashion Is Using NFTs to Sell Exclusive Physical Products
Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.
How Fashion Is Using NFTs to Sell Exclusive Physical Products
Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.
Luxury Brands Gucci, Tiffany Dive Into NFTs Despite Slump
Though market conditions for NFT-related launches seem less than ideal, companies continue to pursue projects in the space.
Luxury Brands Gucci, Tiffany Dive Into NFTs Despite Slump
Though market conditions for NFT-related launches seem less than ideal, companies continue to pursue projects in the space.
Tiffany Is Launching a Custom Jewellery Programme for CryptoPunk Owners
Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.
Tiffany Is Launching a Custom Jewellery Programme for CryptoPunk Owners
Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.
Ommy Akhe on How Augmented Reality Could Transform Fashion
The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.
Ommy Akhe on How Augmented Reality Could Transform Fashion
The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.
Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators
The trademark battle over NFTs is set to establish important precedents in how the law treats digital assets, leaving IP attorneys eagerly watching.
Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators
The trademark battle over NFTs is set to establish important precedents in how the law treats digital assets, leaving IP attorneys eagerly watching.
THE NEWS IN BRIEF
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.