Reformation Valued at $886 Million in NYSE Debut
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
Retail
Analysis and advice from the front lines of the retail transformation.
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Inside Toolio’s Vision for the Future of Retail Planning
Cloud-based merchandising platform Toolio provides fashion retailers with an AI-powered technology to optimise forecast planning and overcome excess inventory. BoF sits down with CEO Eytan Daniyalzade to learn more.
Inside Toolio’s Vision for the Future of Retail Planning
Cloud-based merchandising platform Toolio provides fashion retailers with an AI-powered technology to optimise forecast planning and overcome excess inventory. BoF sits down with CEO Eytan Daniyalzade to learn more.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
Teen Retailers Win Over Black Friday’s In-Store Shoppers
Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.
Teen Retailers Win Over Black Friday’s In-Store Shoppers
Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.
This Year’s Black Friday Paradox
Shoppers feel worse than ever but are still spending — selectively. This holiday season turns on a widening wealth divide and a rising insistence on quality at a fair price.
This Year’s Black Friday Paradox
Shoppers feel worse than ever but are still spending — selectively. This holiday season turns on a widening wealth divide and a rising insistence on quality at a fair price.
Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
Streetwear’s First IPO, Explained
Human Made shares begin trading in Tokyo on Thursday, a milestone in streetwear’s evolution from a subcultural fashion trend to a mature fashion category.
Streetwear’s First IPO, Explained
Human Made shares begin trading in Tokyo on Thursday, a milestone in streetwear’s evolution from a subcultural fashion trend to a mature fashion category.
The Debrief | Is This the Year Discount Mania Finally Ends?
Consumer sentiment is slumping, but spending hasn’t collapsed – it’s bifurcated. Brands are leaning into desirability, newness and sharp pricing over blanket promos, while luxury department stores chase high-spending customers amid a shake-up. BoF reporters Cat Chen and Malique Morris break down what’s working – and what isn’t.
The Debrief | Is This the Year Discount Mania Finally Ends?
Consumer sentiment is slumping, but spending hasn’t collapsed – it’s bifurcated. Brands are leaning into desirability, newness and sharp pricing over blanket promos, while luxury department stores chase high-spending customers amid a shake-up. BoF reporters Cat Chen and Malique Morris break down what’s working – and what isn’t.
Dr. Martens Is Ready for a Reboot
In her first interview, new chief brand officer Carla Murphy says the brand is “in motion for its next chapter,” leading with a heritage-heavy revamp that’s on full display at its new London flagship.
Dr. Martens Is Ready for a Reboot
In her first interview, new chief brand officer Carla Murphy says the brand is “in motion for its next chapter,” leading with a heritage-heavy revamp that’s on full display at its new London flagship.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship
The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.
Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship
The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.
THE NEWS IN BRIEF
Canada Goose Beats Revenue Estimates as Demand Holds Up
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
Steven Madden Tops Expectations and Lifts Full-Year Outlook
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
Reformation and Its Backers Raise $210.9 Million in IPO
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.
Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
Lenzing Closes UK, Austria Sites in Turnaround Bid
The closures are the latest in a series of cost-cutting and refinancing measures at the textile maker, which has faced headwinds from competition in China and India.
London’s Liberty Doubles Fabric Section as Sewing Booms
The department store has more than doubled the size of its fabrics department and will host crafting classes this autumn as social media drives a surge in activities like sewing.
Skims Promotes Tracy Nguyen as Its First Chief Communications Officer
In the newly minted role, Nguyen will oversee entertainment, sports and brand partnerships, while continuing to lead Skims’ global communications.