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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

Activewear Brands Limber Up in China

Changing cultural attitudes to sport, fitness and body image have opened up a huge activewear opportunity in China. Which international brands are poised to pounce?

Activewear Brands Limber Up in China

Changing cultural attitudes to sport, fitness and body image have opened up a huge activewear opportunity in China. Which international brands are poised to pounce?

For Young Brands, Is the Instagram Opportunity Shrinking?

Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.

For Young Brands, Is the Instagram Opportunity Shrinking?

Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.

Singapore’s ‘Golden Week’ Courts China Tourists as Retail Falls

Brands from Estee Lauder to Nike to Samsonite are offering discounts in the city-state starting Friday, coinciding with China’s National Day public holidays.

Singapore’s ‘Golden Week’ Courts China Tourists as Retail Falls

Brands from Estee Lauder to Nike to Samsonite are offering discounts in the city-state starting Friday, coinciding with China’s National Day public holidays.

Claus Dietrich Lars Named Bottega Veneta CEO; Carlo Beretta Promoted to Kering Role

Claus-Dietrich Lahrs, former chief executive officer of Hugo Boss, has joined Kering-owned Italian luxury brand Bottega Veneta. In his new role, Lahrs succeeds Carlo Alberto Beretta, who has been promoted to chief client and marketing officer at Kering.

Claus Dietrich Lars Named Bottega Veneta CEO; Carlo Beretta Promoted to Kering Role

Claus-Dietrich Lahrs, former chief executive officer of Hugo Boss, has joined Kering-owned Italian luxury brand Bottega Veneta. In his new role, Lahrs succeeds Carlo Alberto Beretta, who has been promoted to chief client and marketing officer at Kering.

Op-Ed | King Content: Monster or Hero?

Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.

Op-Ed | King Content: Monster or Hero?

Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.

Target Shakes Up Online Leadership With Eye on Rivals

Target Corp said on Friday its chief digital officer has left the company amid a company overhaul of its e-commerce operations to boost online sales and better compete with larger rivals such as Amazon.com Inc.

Target Shakes Up Online Leadership With Eye on Rivals

Target Corp said on Friday its chief digital officer has left the company amid a company overhaul of its e-commerce operations to boost online sales and better compete with larger rivals such as Amazon.com Inc.

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.

Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees

This election cycle, US presidential candidates have spent unprecedented amounts on campaign merchandise to raise funds and boost awareness.

Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees

This election cycle, US presidential candidates have spent unprecedented amounts on campaign merchandise to raise funds and boost awareness.

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?

Calvin Klein Photographer 'Really Happy' with Racy Campaign

The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.

Calvin Klein Photographer 'Really Happy' with Racy Campaign

The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.

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