Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
News Bites | Instagram Expands 'Tap to View' Shopping Tags, Bee Shaffer and Francesco Carrozzini are Engaged
In today's News Bites, Instagram opens its shopping tags function to thousands of US retailers, Agnona's London pop-up and Bee Shaffer's engagement.
News Bites | Instagram Expands 'Tap to View' Shopping Tags, Bee Shaffer and Francesco Carrozzini are Engaged
In today's News Bites, Instagram opens its shopping tags function to thousands of US retailers, Agnona's London pop-up and Bee Shaffer's engagement.
In South Asia, the Cult of the Catwalk Celebrity
South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?
In South Asia, the Cult of the Catwalk Celebrity
South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?
Vogue Arabia Launches With Bold Mission and Style
Vogue Arabia's strongest foothold is in the oil-rich countries of the Arabian Peninsula, where modern malls and a growing art scene are part of a wider push to get in on the multi-billion-dollar-a-year global fashion industry.
Vogue Arabia Launches With Bold Mission and Style
Vogue Arabia's strongest foothold is in the oil-rich countries of the Arabian Peninsula, where modern malls and a growing art scene are part of a wider push to get in on the multi-billion-dollar-a-year global fashion industry.
Conde Nast to Package Digital Ad Inventory With Others
The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.
Conde Nast to Package Digital Ad Inventory With Others
The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.
Top 10 Campaigns of the Season
Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.
Top 10 Campaigns of the Season
Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.
Women in Nike Ad Strikes Nerve in Arab World
Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.
Women in Nike Ad Strikes Nerve in Arab World
Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.
Behind Gucci’s All-Black Campaign Teaser
Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’
Behind Gucci’s All-Black Campaign Teaser
Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’
How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold
Social media has pulled back the curtain on the behind-the-scenes process of Hollywood’s beauty prep, unlocking major marketing opportunities for brands and the artists they work with.
How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold
Social media has pulled back the curtain on the behind-the-scenes process of Hollywood’s beauty prep, unlocking major marketing opportunities for brands and the artists they work with.
Intentionally or Not, Big Brands Help Fund Fake News
Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.
Intentionally or Not, Big Brands Help Fund Fake News
Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.
As Condé Nast Restructures Business Side, What's Next?
Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.
As Condé Nast Restructures Business Side, What's Next?
Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.
How Co Mastered the Four Ps
Fledgling fashion brand Co used product, price, place and promotion to cut through the noise in a discount-driven, digital-first era.
How Co Mastered the Four Ps
Fledgling fashion brand Co used product, price, place and promotion to cut through the noise in a discount-driven, digital-first era.
BoF Exclusive | KCD Announces Major Management Restructuring
Co-chairmen Ed Filipowski and Julie Mannion have named eight new partners, forming a 10-member executive committee to drive the powerhouse PR agency’s strategy.
BoF Exclusive | KCD Announces Major Management Restructuring
Co-chairmen Ed Filipowski and Julie Mannion have named eight new partners, forming a 10-member executive committee to drive the powerhouse PR agency’s strategy.
THE NEWS IN BRIEF
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.